Could alcohol-free wine finally be getting it right? In this episode, I sit down with Luke Hemsley, founder of Wednesday's Domaine, to talk about the evolution of non-alcoholic wines, the science behind de-alcoholisation, and why the market is finally catching up to consumer demand. We explore how drinking habits have shifted since COVID, the growing appeal of alcohol-free options beyond just sobriety, and the rituals that make wine such a social staple. Luke also shares what makes a good alcohol-free wine (and why so many miss the mark). If you're curious about the future of wine without the booze, this one's for you! Here are the highlights:

Impact of COVID-19 on Alcohol Consumption

Social and Ritual Aspects of Alcohol-Free Wine

Challenges and Innovations in Alcohol-Free Wine Production

Market Dynamics and Consumer Perception