Connect with us via text! Rhode Cosmetics may have sold for $1 billion, but sales from major beauty players like Estée Lauder, L’Oréal, Coty, and Shiseido are declining. With layoffs looming and consumer habits shifting, we ask the big question: Is the beauty industry in decline, or are we just watching a post-boom recalibration? From the "lipstick effect" to consumer fatigue, rising prices, and the growing importance of perceived value over price tag, we explore how pros can retain tr...