Connect with us via text!  What does it really take to build a standout brand as a solo professional? In this episode, we’re diving into how defining your niche, being clear about who you aren’t for, and figuring out your own unique way to make content can set you apart in a saturated industry. Join Michelle and Lexie Choate-Bewley of Skin by Lexie to hear about how Lexie found her voice, built an authentic online presence, and grew a loyal client base by staying true to her strengths. From c...

Skin by Lexie as a brand and how Lexie defined and refined it over time

How Lexie stays balances personal and professional presence online and where her content ideas come from

Words of wisdom for the camera shy and being clear about your target audience

How to find one's niche and staying true to it

Is Beauty In Its Flop Era? with Elizabeth Brasher & Lonice Stoker

The perfect podcast for skin care professionals who want to learn more about how to make it in the industry, hear from industry leaders, get one-on-one interviews from your favorite skin care brand creators with the latest dish of news in the industry, and so much more! With a new topic every episode, this podcast has it all for skin care pros who want to go skin deep!&nbsp;