You know what needs doing. You have the ideas. So why is actually finishing the thing so hard? Jason Chatfield has written and drawn the syndicated comic strip Ginger Meggs for sixteen years, writes for The New Yorker, and built a career across cartooning, comedy, and writing. But he learned he cannot rely on his brain to generate ideas and execute them at the same time. Instead, Jason built physical systems that separate thinking from doing: external deadlines, index cards, a wall calendar, ...