Presented by Understood.org You keep switching direction mid-project, and now nothing in your business is fully built. In this episode, we break down ADHD novelty bias and why new ideas don’t just feel exciting. They feel urgent, important, and hard to ignore. You’ll hear how this shows up in real businesses. The team is aligned, work has started, and then a new idea comes in. It sounds better, feels right, and within days everything shifts. Six months later, you’ve got multiple half-built pr...