There is nothing more ‘sticky’ or powerful as a trusted opinion. Think about it. You need a new mattress, right? You do the research but get super confused by all the different types of mattresses out there, and all the conflicting reviews associated with each brand you look into. So, what do you do? You go to your social network. You post a question on Facebook. You text family and friends. Most likely, you will make your decision based on the answers you receive. The mattress with the most thumbs up from your trusted network is the one you end up purchasing. That. Is Word Of Mouth Marketing.

It’s no secret that Linkedin is one of the best B2B platforms for networking. Whether you’re there to learn from great minds, expand your connection base, or sell your services, Linkedin could be one of the most beneficial social media platforms for you. Over there, it’s all about post engagement–both on your own and on others, if you want to gain any traction. How is it done, you ask? Well, let’s explore different LinkedIn hacks you can do to gain better visibility.

Linkedin has over 570 million accounts. 260 million are actively using the platform on a monthly basis. Even more impressive, is 40% of those active accounts are used on a daily basis. This makes Linkedin one of the most widely used professional social platforms. But, are you harnessing the power of Linkedin correctly? In this podcast, we will give you tips on how to network, grow, and market your brand using Linkedin.

In order for someone to “buy into” your brand, they have to trust what’s being sold to them. What you say matters, but how you say it matters even more. To build this necessary trust, you can’t come off sounding like a robot, humans don’t trust robots. Look what happened with the whole Skynet fiasco! By humanizing your content, you transform from a faceless company to a friend. Read on for pointers on how to make your content have a life of its own.