&#160; This week on The Active Lifestyle Marketer we talk with Michael Hernandez from Jakroo. He gives his insight and experience as the Director of Sales as he shares how Jakroo has flipped the traditional sales model on its head in the custom sports apparel industry. We talk about the importance of the customer experience [&#8230;]

The Active Lifestyle Marketer: Episode 03 with Mike Henderson from Hendo Design

The Active Lifestyle Marketer is a resource geared towards helping active lifestyle brand executives grow the reach, engagement, and effectiveness of their marketing in an ever changing digital landscape. Each episode features an interview with an active lifestyle brand or agency executive, so you can get a glimpse into the strategies, struggles, challenges, and successes of running active lifestyle brands. The Active Lifestyle Marketer is geared towards helping brands and agencies engage with their consumers.