This week on The Active Lifestyle Marketer we talk with Steve Hemphill, the Director of Marketing and Sales at Sierra at Tahoe Resort. Steve shares his insight and experience competing in a region where his company is surrounded by giants in the ski and snowboard resort industry. We talk about the importance of differentiating your [&#8230;]

The Active Lifestyle Marketer: Episode 02 with Michael Hernandez from Jakroo

The Active Lifestyle Marketer is a resource geared towards helping active lifestyle brand executives grow the reach, engagement, and effectiveness of their marketing in an ever changing digital landscape. Each episode features an interview with an active lifestyle brand or agency executive, so you can get a glimpse into the strategies, struggles, challenges, and successes of running active lifestyle brands. The Active Lifestyle Marketer is geared towards helping brands and agencies engage with their consumers.