In our season finale, we dig into some game-changing customer engagement strategies that fueled our startups. Ever thought about how an app or a clever email campaign could transform your business? Or imagine hosting a Willy Wonka-inspired event in Las Vegas complete with golden ticket candy bars and a lovable mascot named Mr. Meowgy. We share behind-the-scenes insights that can inspire your next big idea. It's all about building a community that is both engaged and excited. As we toast to t...

In this episode, we reflect on Jerry Seinfeld's memorable commencement speech at Duke University. We delve into his three keys to life—bust your ass, pay attention, and fall in love—and discuss how these principles are essential for entrepreneurial success. We will also share a few stories about overcoming imposter syndrome, handling the pressures of starting a business, and even making the tough call to fire a customer to maintain the integrity of your venture. We tackle the difficult subje...

As we approach the end of our season, we break down how we landed on the pricing strategy for our products. We also discuss the pros and cons of pricing against a competitor. We've got a TikTok to share by Luis Fernandes who shares some of his most loved and least favorite tequilas. Lastly, for our tip of the week, we both decided to share some valuable lessons we learned from our parents.

Have you ever wondered how to market effectively to a niche audience? In our conversation, we uncover grassroots marketing strategies tailored specifically for the veterinary medicine field. We offer practical tips for enhancing engagement through traditional marketing tactics and providing educational support to make your product indispensable. Is trade show marketing still relevant in the digital age? We tackle this question by exploring creative ways to make a splash at trade shows ...

This week, we dive into the labyrinth of startup organizational structures. Discover the sometimes arbitrary nature of assigning titles and roles within a small team, where everyone is juggling multiple hats. Learn about a friend's innovative approach to structuring roles based on compensation, and weigh its pros and cons with us. Finally, we explore how rigid titles can limit contributions and why a more flexible approach might just be the key to a thriving startup. Ira's tip of...

Ever wondered how to what the best way is to get feedback from your customers? Gathering useful user feedback for products in development is a critical step to building the right stuff. In this episode, we share creative strategies, such as involving children and parents for initial testing and how to set up an active engaged user group on social media. At the end of the day, the trick is to create a safe environment that triggers real, honest feedback from your audience. Special mentions: D...

Meet Luke Burnett, the innovative mind behind KeraVet Bio, who stumbled upon a brilliant idea that’s transforming pet wound care. In our latest episode, Luke shares the story of KeraVet Gel, a reformulated human medical product now eliminating the need for those pesky Elizabethan collars. Discover how this breakthrough is not only improving compliance but also strengthening the bond between humans and their furry friends. Luke’s journey is a testament to embracing unexpected opportuniti...

Being an entrepreneur isn't all rainbows and unicorns. Guest cohost Cindy Trice and Ira discuss some of the downsides to being the head honcho of a startup ranging from bearing the ultimate burden of all decisions to feelings of loneliness. Tips of the week: Cindy: "Humor Seriously: Why Humor Is a Secret Weapon in Business and Life " by Jennifer Aaker and Naomi Bagdonas Ira: Dr. Cheryl London: You really want to know what you're talking about at such a detailed level that like you could g...

Imagine being inspired to change your career path because of a chance encounter. That’s exactly what happened to Dr. Cindy Trice, a veterinarian who transformed her passion for relief work into a thriving business. In our latest episode, Cindy recounts her unconventional journey from a freelance production worker to founding Relief Rover, a platform designed to connect relief veterinarians and technicians with job opportunities and resources. She shares how her early experiences and an inspir...

Ever thought about how leaders adapt as their startups morph into the real business world? Stacee and Ira pull back the curtain on their evolution from the early days of winging it with their teams, to mastering the art of delegation and trust in a growing company. We get real about the gnarly bits of meshing with larger corporate beasts post-acquisition and why having your ducks in a row with processes can save you from a world of hurt down the line. Special shout outs: Mike Fisher Fish Fo...