I’m sorry to have to be the one to share this with you, but when you are giving a speech your audience really does not care about you.  

Oh yeah, you picked a topic that you thought would appeal to them, you  have some experience or expertise in this area that you told the world  about in order to get people to show up for the speech, and so on.  However, as your audience sits there in those uncomfortable chairs, it  turns out that they really don’t give a darn about you. 

Instead, when it  comes to your speech, they want to know whats in it for them. How are  you going to make this happen?