As speakers we understand the importance of public speaking and so we  tend to spend a lot of time thinking about what we want to say in our  next speech. We’ll worry about what words to use, how we should stand  when we are on stage, and the importance of making good eye contact with  our audience. 

However, it turns out that there is something even more  important than this that we should be spending our time thinking about.  We should really be spending our time thinking about our audience.  Just exactly who are they? Perhaps even more importantly, where did  they come from? 

I think that we can easily answer this question when our  audience is a local audience, but what are the correct answers when we are dealing with a global audience?