BOSS Motion Pictures owner and director of photography Jamie Nabers and his right-hand man, Walker Hooper, talk about working on a professional camera crew on six-second social media videos, advertisements, feature films, music videos, and more.

Chef Quincy Randolph of Roaster’s Next Door (RND) Coffee joins the show to discuss his professional culinary arts journey, becoming a Roanoke restauranteur alongside his brother, and how creating content has opened doors for his career, coffee company, and the community.

What companies can learn from Bud Light’s botched PR strategy after their trans influencer marketing post received backlash. 

The Humble Hustle Company empowers Black youth and connects diverse communities by creating innovative, inclusive spaces that inspire hope and promote giving. Rachel sits down with founder and executive director, Xavier Tramaine Duckett, and director of operations, Myleah Akers, to discuss starting the Roanoke-based nonprofit from scratch and how to build and market a brand in creative ways that leverage community relationships and engagement to give back.

Jonathan "J" Carlin and his brother Ben Carlin are full-time YouTubers with over two million subscribers who tune in to watch their videos on the latest fandom theories and reviews – from the Marvel Universe, Disney, Pixar, Harry Potter, and more. For over a decade, they have been known as the Super Carlin Brothers. Watch and listen to find out how they did it!

The content creator behind the “Best of Roanoke” Instagram page, Genya Kalinina, joins the show to talk about why she started the account showcasing the area's best activities and businesses, and how she amassed over 17K followers who look to her to plan their weekends, lunch breaks, vacations, and more. 

Will artificial intelligence become part of our daily workflow as content creators? And how can we make sure AI is being used ethically? Rachel sits down with longtime writer and advertising professional Todd Marcum to discuss.

Is your phone spying on you...or are digital marketing pros just really good at their job? We're pulling back the curtain on online advertising tactics, including geotargeting, paid search tools, targeted display, and more.

What to avoid while building, promoting, and maintaining your brand online. Want to learn more? Check out a more in-depth episode: Meeting Your Social Media Mark.

The group chats about a potential TikTok ban in the U.S., meanwhile, Bri is still posting to BeReal, and Spotify is changing. Rachel is freaked out by artificial intelligence, but Lucas and Bri mention how it could become an asset for the advertising and public relations world. Or destroy us all. Listen to find out.