This is the final episode in a three-part series inspired by a webinar we hosted, titled “Strategies to encourage grower adoption of new technologies.” In the episode, we walk through how to define the target audience for your Extension programme. We hear predominantly from Dr Geoff Kaine, Senior Researcher at Manaaki Whenua Landcare Research as he describes the 'farm context' for your innovation, and how to establish unique audience segments for better targeting.Resources from this episode:Webinar recording by A Lighter TouchLooking for more tools, tips, and resources on sustainable agriculture in Aotearoa New Zealand? Visit A Lighter Touch's website, sign up for our newsletter, or follow us on Linkedin. Hosted on Acast. See acast.com/privacy for more information.

This is episode two in a three-part series inspired by a webinar we hosted, titled “Strategies to encourage grower adoption of new technologies.”In the episode, we dive into an extension framework called "Bennett’s Hierarchy" used to design, monitor and evaluate effective extension programmes. We hear from Denise Bewsell, Principal at Scarlatti.Resources from this episode:Webinar recording by A Lighter TouchBennett's Hierarchy Visual Resource by A Lighter TouchLooking for more tools, tips, and resources on sustainable agriculture in Aotearoa New Zealand? Visit A Lighter Touch's website, sign up for our newsletter, or follow us on Linkedin. Hosted on Acast. See acast.com/privacy for more information.

This is episode one in a three-part series inspired by a webinar we hosted, titled “Strategies to encourage grower adoption of new technologies.”In the episode, we hear from four experts on knowledge transfer, or "extension" to farmers and growers. We cover what is it, the challenges involved, and how to do it well.Resources from this episode:Webinar recording by A Lighter TouchExtension resources by Enablers of ChangeRural Extension Innovation Systems JournalLooking for more tools, tips, and resources on sustainable agriculture in Aotearoa New Zealand? Visit A Lighter Touch's website, sign up for our newsletter, or follow us on Linkedin. Hosted on Acast. See acast.com/privacy for more information.