Wake up, world - it’s time for the latest edition of the 4 AM Report! 🎙💥🎉🎙 This week, we talk about having a sense of humour. Or not. 😂🥴😂

Did you catch the latest brand kerfuffle over the weekend? Kraft (specifically KD Mac and Cheese) ruffled some feathers when, on National Noodle Day, they promoted a KD giveaway!

What could be better? Fall is here. Yummy mac and cheese goodness. Did we mention FREE??? 🤯💰🤯

The hiccup? Their tagline: Send NOODS. Get it?? Send noods. Noodles. Word play and all that!

Pretty funny right? Erm, no. 😬😬😬

Moms – the KD brand-buying moms - were furious at the wink wink, nudge nudge of “send noods.” This huge brand missed the mark when it came to who their audience is.

Want to try edgy humour? Start commenting on current events or hop on the latest trend? You HAVE TO know 👏 your 👏 audience 👏 – people are stressed, and tolerance is LOW!

Have a listen!