Hello friends! It’s time for another edition of the 🎧 4 AM Report.🎧  Hope you’ve enjoyed February because it’s 👉 THIS 👈 close to be over!! 🎉💥💫🥶 After a long, dark winter of Covid lockdowns, we wanted this week to be all about wellness – your own, and your employees’. 💪🧘‍♀️🧠💪 And that is Lydia Di Francesco’s speciality! 🏆 As a workplace wellness consultant, she helps companies understand the connection between well-being and mental health, and employee productivity and retention. 👏👏👏 We talk: 💫 Setting boundaries. 💫 What she calls “stress resilience.” 💫 And how exercise and healthy eating equals better sleep. As the old adage goes, if you don’t put your oxygen mask on FIRST – you won’t be much good at helping anyone else. 🛩 🤗 🛩 Enjoy!   About Lydia Lydia Di Francesco is the CEO and Wellness Consultant at Fit + Healthy 365. Lydia has worked in the wellness industry for over 8 years. She works with organizations to support their employees' well-being and mental health, resulting in greater employee productivity and retention. Website: www.fithealthy365.com  More info on the virtual employee wellness workshops: http://www.fithealthy365.com/wellness-webinars/   

Hey folks, it’s time for another episode of the 💫4 AM Report. 💫  This week, we talk Kolbe, and break down 🕵🏽‍♀️🕵️‍♂️Modus Operandi from the Kolbe system 🕵🏽‍♀️🕵️‍♂️ – with a special focus on teams!   Our two expert guests - Laural Carr, founder and CEO of Toronto-based marketing firm Impagination and a Kolbe certified consultant, and Meredith Malloch, VP of Marketing and Communications at Investment Planning Council (and a huge Kolbe fan!) will: ✅ Break down what the system is… ✅ Plus how it helps identify your intrinsic action modes… ✅ And talk out how to use it to hire and structure high functioning teams! The Kolbe test is super cool – and everyone in your organisation should take it. 🙏 🙏 🙏 PREACH! 🙏 🙏 🙏 If it sounds a bit 🔮‘woo-woo hippy-dippy’ 🔮to you – trust us, it’s not. Have a listen!

In a special episode of The 4 am Report we speak to Kevin Parent of Ottawa Public Health. The man behind the ‘Bruce’ tweet that went viral after the SuperBowl. Kevin is as fun as you'd expect him to be. We talk about what spurs wit. The space needed to respond quickly on social. Kevin gives us the scoop including how they pivoted to embrace the engagement they were getting. While the mistaken tweet was planned, making it an experiment on how quickly misinformation spread came after.    If there’s one episode you listen to this week, this is it.   ***   About Kevin Parent   Kevin is a Program and Project Management Officer with Ottawa Public Health (OPH). He has worked on OPH’s social media accounts since 2018. He graduated from Carleton University with a major in Communications and a minor in Sociology, and he is perpetually tired due to having 3 kids (including a newborn).

Welcome to another episode of the 4 AM Report, folks! 💫💥💫  Ready for Valentine’s Day? 💐💘🍷(🦠Covid-19 style, of course. 🦠) Well, we’re bringing the love today – 💪and showing you better ways to track REAL podcasting ROI 💪– instead of focusing only on downloads or subscribers! 🛑🛑🛑 Introducing: The 🁡 🁡 🁡 “Domino Effect.” 🁡 🁡 🁡 Think:  🔥 How podcast guests help expand your networks. 🔥 Building brand equity, episode after episode. 🔥 The power of amplification across the interwebs. 🔥 Plus, how “...and she told two friends” can lead to new clients. 💰💰💰 All of the above? Much more important 📏📏📏measuring sticks 📏📏📏to use to quantify your content! Grab a 🍻☕️🍹beverage 🍻☕️🍹Kick back. And enjoy!

Hello friends! In case you hadn’t noticed, 🎙podcasts 🎙are our sweet spot! 🍭🧁🍭 Hence why it’s been all podcast related content lately on 💫💫the 4 AM Report.💫💫 This week, we do it again! So meta, right? 🧠😂🧠 Want to get 👁ALL the eyeballs 👁on YOUR podcast? Well then, 🔥buckle up. 🔥   ✅ Are there thousands upon thousands of podcasts out there? Yes. ✅ Is it a cluttery mess on the interwebs these days, especially after 🦠 Covid-19 🦠 and the pivot to online? (Ew. We said pivot.) Yes. ✅ Are you going to let that intimidate you? Damn straight you’re not! 💪🙌💪   We’ve got your back. In today’s episode we share tips and tricks to help you finetune your 🗣podcast 🗣and help it stand out in a 🌊🌊🌊sea 🌊🌊🌊 of online content. Grab a beverage, kick back, and enjoy! 🍷☕️🍻

Hello friends! It’s time for another edition of 🗣the 4 AM Report! 🗣 Today, we 💡💡💡flip the switch💡💡💡on last week’s episode (have to keep you people on your toes!). 💥😂💥 Instead of chopping your podcast into a bazillion bite-sized pieces, you’re going to use it to create 🦖🦕🦖multiple mega-pieces of work 🦖🦕🦖!  Think:  🔥 Building content hubs on your website full of themed content. 🔥 Combining four or five episodes into one knowledge-heavy monthly email. 🔥 Publishing a quarterly e-book. 🔥 Or even – hint hint – publishing a yearly 📕 BOOK-book! 📕 (👀watch this space! 👀) The key is to do less creating – and more collating – which equals more time to 💫💫💫grow your biz! 💫💫💫 Have a listen!

It’s that time again – time for another episode of the 🎙🗣🎙 4 AM Report! 🎙🗣🎙 Hard to believe we’re almost a year into this 🦠 pandemic 🦠 and lockdowns are still happening. But here we are.    Whether you have adapted, or you’re one of the many who took their businesses online for the first time – either way – you still have to 💫MARKET! 💫 Today, we continue 🥁🥁🥁 banging the drum 🥁🥁🥁 about our anchor theory. For us? It’s our podcast. Whatever it is for you, be prepared to learn how to spin 👏 that 👏 thing 👏 into as many 👏 pieces 👏 of content 👏 as you 👏 CAN!!  ⭐️ Social posts? ✔️ ⭐️ Show notes? ✔️  ⭐️ Blog post? ✔️  ⭐️ Video content? ✔️ ⭐️ Graphics or other images? ✔️  Get ready to flood your funnels and keep those conversions happening!

Hey friends – it’s time for another episode of the 4 AM Report! The digital space has never been such a 🚒 firehose of information 🚒as it is today. And one space is 🔥🔥🔥hot and getting hotter 🔥🔥🔥– LinkedIn! But how do you get noticed there if you’re not a traditional, “boardroom table business?” 👨‍💼📑👩🏽‍💼 You bring your Instagram game, baby. 🤳📸🤳 You do it tactfully, you tweak your content slightly, but yes, bringing your ‘Gram game to LinkedIn is a strategy that works! 💥 We have a quick chat with Adam McDermot and Griffin Nykor, personal fitness coaches who did exactly that! 💥 And we map out tips and tactics to share your brand’s slightly more offbeat content – without being a bull in a china shop while doing it! We’ve watched the traditionally stuffy business networking site starting to relax a bit. 💃🕺💃🕺Loosening that tie, as it were, as more people flood in. 💃🕺💃🕺  So, don’t be afraid to join us! Have a listen.

Welcome to 2021 - 🎙the 4 AM Report-style! 🎙 🔥💫💥We are back, and raring to go.🔥💫💥  Today, meet an entrepreneurial couple who b*tch-slapped 🦠Covid-19🦠into a (soon to be) cookie empire. 💪🍪👊👨‍🍳 Chelsea Hearty and “hobby-baker” Ian Moores began baking cookies in their kitchen, as treats for friends. Before you could say “get in mah BELLEH!” Courage Cookies was born. 👏👶👏 Their 2020 story is a familiar one – inadvertently starting a business due to shutdowns and job loss (whispers *pivot*)! 😂 The picture of purpose over profit, they’ve been baking their BUTTS off, and have donated +$34,000 to help their local community! They’re super cool and fun, and you’ll love their story - which includes some “Toronto tea,” if you catch our drift. 🗣☕️😏😯🗣☕️ Enjoy!   Visit Courage Cookies.ca

OMG YOU GUYS!! We got through 2020! 💥🎉👏💥🎉👏 What a year. We’re looking at YOU Covid-19. 🦠🚨🦠 It’s finally 🥂💫🍾 New Year’s Eve 🥂💫🍾 – hellooooo 2021!! 🥰 Celebrate safely, yo. Before we went on our holiday break, we each decided to pick our favourite 4 AM Report episode of 2020! So today … 🥁🥁🥁 *drum roll please* 🥁🥁🥁… Susan’s pick, Kevin Steinberger!! We’ve been lucky during this lockdown, as we work from home on the regular. 🌟🌟🌟 But for many, returning to work will bring no amount of trepidation and anxiety! How should your reopening work? How much space-per-employee should you dedicate? How do you keep everyone safe? We went straight to an expert – whose job it is to know the ins and outs of space utilization, leasing new technology, new sanitization measures, automation within design, etc., for answers! He’s synthesized a safe return to the workplace to three main things: Safety, trust and productivity. Enjoy, and HAPPY NEW YEAR! 🥳🥳🥳