In this episode hosted by Head of Content, Freek Janssen, we sit down with SVP EMEA, Giles Peddy (London), Account Manager, Saskia Jurjens (Amsterdam) and International Client Services Director, Yasmine Boucetta (Germany) to examine the global PR industry, international campaign coordination and what a strong global PR strategy entails.
Mar 16, 2020
23 min
In today’s episode, we are chatting with Director of SEO at LEWIS, Nicole Grodesky, about what SEO trends should be on your radar this year. First, we’ll discuss the importance of SEO in your digital marketing strategy, then we’ll dive into Nicole’s top five predictions for SEO in 2020.
Feb 11, 2020
13 min
In this episode, we chat with SVP, EMEA, Giles Peddy, about why engagement is an important aspect in growth marketing, how to balance awareness and growth and what areas to focus on when outlining your strategy.
Dec 10, 2019
15 min
They say Content is King, but what good is content if it isn’t getting seen? In this episode of The 360, we talk with Head of Strategy from our Dusseldorf, Germany office, Stefan Epler, as we dive into the depths of what makes a solid content distribution strategy that makes your brand stand out in the sea of same. Listen along and learn how to tailor your content for the customer journey.
Nov 12, 2019
10 min
In this episode, we sit down with our VP, Chicago, Megan Maguire and Managing Director, Digital, Jacqui Morgan, to chat about the state of influencer marketing. We discuss how to get started with an influencer program, and we touch on strategy and current trends in this space.
Oct 8, 2019
17 min
In this episode, we’ll be talking with our Digital Marketing experts DeAnna Jacobson and Teun van den Acker, as we discuss what account-based marketing is, the importance of the ideal customer profile and how ABM can support your business objectives.
Sep 10, 2019
17 min
In this episode, we chat with the LEWIS Research Team, Jack Esslinger (Sr. Research Analyst), Amy Garrick (Sr. Research Manager) and Matt Robbins (VP of Research and Insights) to explore what market research entails and how it can help measure your brand and inform your marketing strategy.
Aug 13, 2019
31 min
In this bonus episode of The 360, our guest host, Noah Dye chats with CEO and Founder, Chris Lewis, to talk about the importance of chatbots in crisis communications and customer service. We dive into the various channels and types of crisis situations that a chatbot can serve as well where they fit in as we look at the future of communications.
Aug 6, 2019
11 min
In this episode, we sit down with Freek Janssen, Head of Content in EMEA for LEWIS, to talk about the importance of content marketing and having a strong content strategy in place, especially for B2B businesses.
Jul 9, 2019
23 min
In this episode of the 360, we discuss the marriage between SEO and Content Marketing and how each practice should inform the other. Learn how to apply SEO tactics and best practice to get your content seen.
Jun 4, 2019
19 min