The Two Percent
The Two Percent
Female Founders Fund
Historically less than 2% of venture capital funding has gone to female founded companies. Hosted by founding partner Anu Duggal, The Two Percent by Female Founders Fund is dedicated to highlighting stories of powerful CEO’s, founders, investors and industry leaders who are changing this dynamic, both as female founders and female funders.
How Michelle Cordeiro Grant Built a Bra Empire by Throwing Out The Rulebook
To close out Season 4 Anu sits down with Michelle Cordeiro Grant, founder of Lively, a community and ‘leisurée’ brand inspiring women to live passionately, purposefully, and confidently. In this episode Michelle shares insights from her experiences building an empire by breaking all the rules, putting community before company, and successfully navigating the acquisition process as a three year old start up.
Oct 31, 2022
34 min
Reimagining the Ointment Aisle from a Gen Z POV with Olamide Olowe of Topicals
Today’s guest is Olamide Olowe, Co-Founder & CEO of Topicals – the Gen-Z brand reimagining the ointment aisle with effective science-backed products and mental health advocacy – and the youngest Black woman to raise over $2M in funding. Olamide shares how she built a go-to-market strategy around her own experiences with chronic skin conditions, why storytelling is the greatest growth hack, and her best community building lessons for consumer brands.
Oct 24, 2022
40 min
Building the Clean Hair Care Brand Rooted in Latinx Heritage with Babba Rivera of Ceremonia
Anu chats with FFF portfolio founder Babba Rivera of Ceremonia, the clean hair care brand rooted in Latinx heritage. Babba opens up about her experiences navigating identity and representation, innovating as an industry outsider, and takes us through her unique product and brand development thought process.
Oct 18, 2022
39 min
How Lisa Mayer and Randi Zuckerberg are Breaking Barriers for Women in Web3
In our first ever two-guest episode, Anu sits down with portfolio founder Lisa Mayer of Boss Beauties, a women-led global NFT initiative with huge momentum, alongside fellow Boss Beauties strategic investor Randi Zuckerberg. Lisa and Randi give listeners a crash course in the world of NFTs, discuss their shared passion for mentorship in the metaverse, and share onboarding advice for founders, investors, and newcomers who feel overwhelmed with where to start in their Web3 education.
Oct 11, 2022
56 min
Bottling the French Je Ne Sais Quoi into a Sustainable Beauty Brand with Violette
Anu is joined by Female Founders Fund portfolio founder and Parisian makeup artist Violette, of VIOLETTE_FR – a cosmetics line made ‘avec amour’ for people and the planet, and designed with the purpose of helping people celebrate their natural beauty. Violette walks us through the behind-the-scenes of building her personal and company brand with a loyal digital following – from discovering her passion for beauty, to creating a brand bible, fundraising while 8 months pregnant, last-minute launch day ideas, product development, an increased commitment to sustainability and transparency, and more.
Oct 3, 2022
51 min
No Magic, Just Science: Turning Air into Meat with Lisa Dyson of Air Protein
Anu is joined by physicist Lisa Dyson, who is the founder and CEO of Air Protein, the company crafting the world’s first carbon negative air-based meat alternatives. They discuss the NASA-inspired science, mission, and go-to-market strategy behind Air Protein, plus Lisa’s thoughts on the broader macro environment surrounding sustainability.
Sep 26, 2022
35 min
Tackling Sustainable Weight Care at Scale with Sarah Jones Simmer, CEO of Found
Today’s guest is Sarah Jones Simmer, who is currently the CEO of Found, a company focused on making evidence-based sustainable weight care for all, and previously was COO at Bumble, the female-first social networking app – where she helped build the company and then spearhead Bumble’s IPO while battling a stage 3 breast cancer diagnosis. In this episode Sarah goes deep on scaling a business, gets personal on how her own health journey inspired her to build again, shares how she is approaching the most critical problem in public health, and advice for stepping into the CEO role.
Sep 19, 2022
45 min
Building The Leading Female-First Shaving Brand with Georgina Gooley of Billie
To kick off Season 4, Anu chats with Female Founders Fund portfolio founder and branding expert Georgina Gooley of Billie, the leading shave and body brand putting women first. Georgina shares her experience leading Billie through two acquisition processes, including Billie’s recent sale to Edgewell for $310M, and how she is thinking about Billie’s first foray into retail.
Sep 12, 2022
43 min
Serena Williams’ Next Chapter: Goodbye Tennis, Hello Tech
In honor of the retirement of the GOAT, tennis champion Serena Williams – we are thrilled to re-release our most popular episode to date. In this conversation Anu sits down with Serena to discuss her inspiration behind the next chapter of her career at Serena Ventures, an early-stage venture fund investing in diverse leadership and individual empowerment. Enjoy and stay tuned for Season 4, launching next Monday, September 12th!
Sep 8, 2022
19 min
How Krystle Mobayeni Created the Most Valuable Tech Tool in Hospitality
Anu is joined by Krystle Mobayeni, co-Founder and CEO of Bentobox, the platform empowering restaurants to create and manage their own digital storefronts. In this conversation Krystle and Anu dive into Bentobox’s recent sale to Fiserv, the importance of early relationship building, her experience innovating to keep restaurants alive throughout the pandemic, and the importance of anchoring your team in a shared mission.
Jan 17, 2022
33 min
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