Working tools into your retail experiences that allow you to connect with your customer through their mobile device on their preferred digital channels is a tall order. Integrating technology into the customer experience must start with a customer-centric strategy that focuses on layers of gratification.

In this episode, I interview Melissa Gonzalez, CEO and founder at the Lionesque Group, about empowering the retail experience with human connection through technology.

Join us as we discuss:

• The surprising survey results about personal mobile devices in stores
• The overlap between retail strategy and hospitality
• Starting with the customer when developing your technology strategy
• What makes a successful tech-enabled retail experience

Check out this resource we mentioned during the podcast:

• Shout-out to Nike 

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