Show notes
In 2020, contact centers underwent their biggest stress test yet.
People had to figure out how to continue their operation with their agents working from home, a remote office, or even a hotel. Did their technology support this kind of diffuse team? Then, they had to handle a surge of anxious callers.
Scary times for some companies, but exciting for many others. What's next for the enterprises that can pass the stress tests of 2020?
On a recent episode of That’s Genius!, we talked with Vikas Bhambri, SVP, Sales & CX @ Kustomer about:
- Why a barrier exists between CRM and contact centers
- How contact centers are being more proactive in engaging customers
- The current and future role for AI and automation in contact centers
Listen to this and all our other That’s Genius! episodes with Apple Podcasts, Spotify, or our website.

