Remember racing into the kitchen as a kid to grab the phone off the wall as soon as it rang? Answering the phone was fun because almost always it was someone inside your world, someone who had a legitimate reason for calling you. 

That's no longer true. 

But voice remains the most powerful and important channel. How can you keep it from breaking down?

On a recent episode of That’s Genius!, we sat down with Jeff Woodland, director of vertical marketing at Five9, to talk about:

• Why consumers are losing trust in outbound calling
• How we can solve the phone problem for customer service
• What it will look like when people can manage their incoming call traffic better

Listen to this and all our other That’s Genius! episodes with Apple Podcasts, Spotify, or our website.