After over 30 successful years in the hair salon business, Evet DeCota jumped on an industry shift to a one-to-one model: one customer, one stylist. No more noisy salons with crowds of people talking over loud music and hairdryers. 

Then COVID-19 hit, and one to one became one to none. 

How does a business that requires in-person contact transition to a work from home model? Evet shares insights on how she’s shifted her business and the way forward when her industry opens its doors again.

Selling Travel Photography Luggage—When Flights are Grounded

In the US alone, over 500,000 small businesses are started each month. By their fifth year, only 50% remain. And by year ten, that number drops to 30%. What separates the ones that thrive from the ones that fail? 

In this podcast, you’ll learn invaluable lessons from small business leaders who reveal their rollercoaster rides to sustainable success. We'll explore how these surprising twists and turns transform trajectories and often wind up being defining moments... that changed everything.