That Changed Everything
That Changed Everything
Robert Murphy
How IZEA built the Amazon for influencers
26 minutes Posted Apr 22, 2020 at 5:02 pm.
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Like many entrepreneurs, Ted Murphy saw a tremendous opportunity in the everyday. For him, it was the influence of prominent bloggers with their audiences—a relationship that could be monetized.
Fourteen years later, this moment of insight is now the world’s largest influencer marketing platform.
But it hasn’t always been a smooth ride. From the loss of funding and staff to the current shift to fully remote teams, Ted’s team has had to overcome roadblocks to find their way to where they are today and where they will be tomorrow.