A deep dive into the business of lead generation and pay-per-lead models. This podcast follows the journey from agency work to generating and selling over $1M per month in leads, building internal systems to support scale, and solving the real challenges around supply, demand, margins, and growth. Hosts Kyle Sulerud and Drew Carrell cover what works, what breaks, and what they wish they had known earlier, including pricing, client management, vendors, software, partnerships, and scaling without losing control.