Join us on our podcast as we dive deep into the world of digital marketing, fundraising, and communications, offering insightful perspectives and exploring cutting-edge concepts and studies from a leadership lens. Get ready to explore the forefront of digital strategies beyond mere how-tos!

In this debut episode, Eli, Vanessa, and Nick reveal how strategic communication campaigns, such as those for summer camps or holiday programs, help The Salvation Army raise awareness and inspire action. From SEO to AI tools, learn how to plan and execute campaigns that truly make a difference.

Post It, Plan It, Prove It: Inside a Salvation Army Comms Campaign

In this episode, Vanessa Silva and Eli Silva dive into a follow-up discussion after the Salvation Army Southern CRD conference, Elevate. They explore the nuances of digital fundraising, focusing on the crucial difference between inbound and outbound marketing strategies. Eli shares insightful case studies from the Central Maryland Area Command, highlighting the importance of inbound marketing in today's digital landscape. Tune in as they address common FAQs and uncover key insights for digita...