10-Minute Tech Talks: How Tech Entrepreneurs Fail & How You Can Avoid It
10-Minute Tech Talks: How Tech Entrepreneurs Fail & How You Can Avoid It
Jonathan Kersting
Growth Code: Tech Entrepreneurs Need More Cowbell!
5 minutes Posted Jul 5, 2026 at 4:00 am.
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Can having more fun actually help build a more serious company?

In this episode of Growth Code: How to Crack the Inc. 5000, Dan Desko, Founder of Echelon Risk + Cyber, explains two of the values that make Echelon's culture stand out: more cowbell and turning pro.

Dan talks about why teams doing intense cybersecurity work need room to celebrate, laugh and stay connected. He also shares why "turning pro" is not a one-time achievement, but a constant commitment to getting better for clients, teammates and the business.

Listen to this episode for a memorable lesson in building a company culture that balances serious work with personality, continuous improvement and just enough cowbell to keep the whole machine humming.

Listen to Dan's entire TechVibe interview here.

Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.