10-Minute Tech Talks: How Tech Entrepreneurs Fail & How You Can Avoid It
10-Minute Tech Talks: How Tech Entrepreneurs Fail & How You Can Avoid It
Jonathan Kersting
Tech First, Not Tech Only: How Entrepreneurs Can Find Friction, Fix Processes, and Lead With Data
8 minutes Posted Apr 27, 2026 at 4:00 am.
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Show notes

What happens when you stop treating technology like overhead and start using it to give people their time back?

In this episode, we talk with Monica Fletcher of Auberle, a nonprofit leader who's thinking like a startup operator. She's finding friction, digitizing clunky processes, using data to make smarter decisions, and rolling out AI in a way that supports people instead of replacing them.

A few takeaways to listen for:

  • why "tech first" does not mean "tech only"
  • how to spot friction points that are quietly draining your team
  • why the best use of AI might be giving your people more time for the work only humans can do

Even though Monica works in human services, the lessons here travel really well for founders, managers, and anyone trying to build a smarter, more efficient organization. Watch her entire Fireside Chat interview here.

Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.