What if your CRM has been missing the most important signals all along? In this episode of TECHtonic, TSIA’s Thomas Lah talks with Alok Shukla, CEO of Funnel Story, about a new category of AI-powered revenue intelligence that combines structured data, conversational signals, and third-party market context to surface risk and expansion opportunities months before they become visible—deployed in under a day. Alok draws on 20+ years in cybersecurity infrastructure to explain why the revenue and CS world is about to undergo the same transformation that security operations went through two decades ago—and what leaders need to do right now to stay ahead.