Technical Marketing Handbook
Technical Marketing Handbook
Simo Ahava
Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of “technical marketing”.
TMH #13: Take Care Of Your Expertise with Simo Ahava
In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field.
Dec 14, 2021
16 min
TMH #12: Missing Motivation with Simo Ahava
In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it.
Nov 30, 2021
27 min
TMH #11: Product Analytics with Adam Greco
Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry.
Nov 16, 2021
48 min
TMH #10: Communication Struggles with Simo Ahava
In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies,
Nov 1, 2021
25 min
TMH #9: Experimentation with Matt Gershoff
Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization.
Oct 19, 2021
1 hr 5 min
TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like.
Oct 5, 2021
TMH #7: Browser Tracking Protections with Simo Ahava
Simo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we care.
Sep 20, 2021
TMH #6: Web Browsers with Simo Ahava
In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter.
Sep 7, 2021
35 min
TMH #5: Tag Management with Adam Halbardier
In this episode, Adam Halbardier of Google joins me to discuss tag management. We talk about the difficult engineering choices that the developers of the world's most popular tag management system face every day.
Aug 24, 2021
40 min
TMH #4: Search Intelligence with Dawn Anderson
Dawn Anderson from Bertey joins the podcast to discuss the world of search, Google's advances in algorithms, and how SEO and the academic world intersect.
Aug 8, 2021
54 min
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