(Episode Language: Hebrew)Hello friends,So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing.The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers.In this episode filmed and recorded in 30 BC - about 30 days before anyone knew what Corona was - we host Idan Hershkovich, Cato Networks' VP of marketing who boasts a black belt at ABM. He came here to teach us how to do ABM properly and gives us a glimpse into the crazy ABM machine he built.Warning - You may be exposed to technologies that you previously thought only security forces could access.Enjoy!Episode Notes:  1. Techtarget.com2. Influ2.com3. Everspring.com4. Metadata.io

E19: How unique content that people are willing to pay for generates Gong 3,000 demo requests per quarter – with Udi Ledergor

Welcome to Techie Talkie – the tech marketing podcast*. Each episode brings a new perspective from a leader in the industry. From branding, narrative design and demand generation, through to team building, product marketing and sales enablement, we deep dive into the moves and approaches that can create significant value for organizations and individuals – all tried and tested in some of the most successful tech companies in the world. Going beyond discussion, Techie Talkie focuses on providing inspiration, clarity and best practices to empower you to do things differently, rise above the noise and achieve exceptional results.

Hosted by Asaph Schulman (CMO, Firebolt) and Carmel Yoeli (CEO, Atreo). 

*Techie Talkie is also available to view on YouTube: /TechieTalkie