Traverse Legal, PLC is a national law firm that focuses on representation of companies at all stages of growth.  In fact, we have an entire practice focused on providing fractional, right-sized outside general counsel services, namely TraverseGC.  Since our founding, we know that the more organized a company, the better positioned to receive legal assistance.  For us, that has meant we can prioritize legal spend in order to ensure our clients achieve a return on their legal investment.  We also have experienced how being proactive in the attorney/client relationship can mitigate against, and potentially avoid, certain legal issues, not to mention enable your company to more efficiently seize opportunities.  As a result, we have developed the Traverse Snapshot.  It includes a curated outline of information so you can focus further on the following parts of your business:  1. Corporate 2. Intellectual Property 3. Contracts 4. Compliance 5. Litigation History  We consider this the latest in how Traverse Legal is Changing the Way Law is Practiced. --- Send in a voice message: https://anchor.fm/techlaw/message

In this interview with David Maloney from https://sentinelbrandprotection.com about protecting your brands and IP using Amazon Brand registry,. In this episode you will learn.  Knowledge of Amazon Brand Registry, benefits for your brand What to expect, how to be successful protecting your brand online Insights to online brand protection, how to know your product is copied or counterfeited, when to act, obstacles, and ROI Read the  Amazon Brand Registry  show trascript here.  --- Send in a voice message: https://anchor.fm/techlaw/message

Licensing attorney Enrico Schaefer is here to tell you about the three things most overlooked by brands, influencers and agencies.  Failure to fully appreciate these three things cause the most problems down the line, result in a loss of value and create risk of getting sued.   1.  You are all in the licensing business. Licensing two things publicity rights and copyright. 2.  What you must and must not do should be spelled out in detail. What the brand can and can not do should be defined by license. 3.  Copyright law is not Switzerland.  It is either your best friend or or your worst nightmare. Regardless, you all better understand copyright basics if you want to avoid risk and maximize opportunity. Need to learn more about influence marketing and the law? Contact Traverse Legal, PLC.   --- Send in a voice message: https://anchor.fm/techlaw/message

This podcast is about helping entrepreneurs grow their businesses.  But today I want to talk about the legal market.  In todays world of information and transparency, lawyers need to understand the value of their brand, and that their brand is tied to their reputation.   --- Send in a voice message: https://anchor.fm/techlaw/message

If you are an influencer, you need to protect your name, or your social media handle, as a trademark.  Third parties are always trying to imitate you, your name or your handle for their own purpose.  Learn how to create your name as a brand and protect your reputation online.  --- Send in a voice message: https://anchor.fm/techlaw/message

In this episode,  Enrico Schaefer interviews attorney Mallory King about third party subpoenas in federal court.  If you have ever come up against a Stored Communications Act objection, or tried to get information from big platform providers, you need to listen to these tips. Mallory shares the nuances of getting the information you are looking for to support your federal claims and defenses.  It is about perseverance and expertise if you have any hope for success.  --- Send in a voice message: https://anchor.fm/techlaw/message

Looking for new and innovative approaches to secure the legal help your growing company needs?  In this episode attorney Brian Hall from www.TraverseGC.com discusses the benefits of an innovative approach to outside general counsel services, which Brian describes as fractional legal services.  Whether it's 1 day or 1 week each month, the client dictates the legal need, priorities and monthly legal budget.  TraverseGC offers fractional general counsel and legal services across a wide variety of practice areas for a fixed monthly price.  "Our law firm was once a start-up. As we’ve grown, we’ve experienced first-hand the importance of right-sized service providers. TraverseGC was created to provide the legal services necessary to help companies start, scale and grow in order to reach their potential."  Brian Hall, Co-Founder TraverseLegal.com --- Send in a voice message: https://anchor.fm/techlaw/message

Social Media Influencers Can Stop Media Outlets, YouTubers and Bloggers from Using their Instagram Photos.  --- Send in a voice message: https://anchor.fm/techlaw/message

One of our most popular topics on the Tech Law Podcast involve Litigation Tips.  So we have reignited our litigation tips seocntio and rebranded as Litigation Tips Tuesday.  In this show, we discuss the challenges of putting your client first, especially in the ego-sport that is litigation.  That high charging, high-stakes practice area where lawyers stand on the front line of big risk.  How does a good trial lawyer know when they have allowed some other interest to trump their client's documented, prioritized goals.  How does a great trial lawyer see the other interests pulling at their decision making and compartmentalize it?  If you want my number one tip, I'll give it to you.  Be constantly aware of what goals are driving your decisions.   Run each scenario though the filter of each competing interest.  Then do what is in your client's best interest. It is easier said than done, but a greatest attorneys find a way to keep their ego, pride and financial interests on the shelf.   --- Send in a voice message: https://anchor.fm/techlaw/message

You think about your software as lines of code.  An IP attorney sees your software as a copyright protected work, some of which belong to you and third party copyright protected code which belong to third parties.  How do you know if your software code contains copyright protected third party works?  In this episode, software licensing attorney and open source specialist Russell Gelvin explains what a software audit is, and how a software audit is conducted. Who owns the copyright to your code? Now, there's a lot of different issues we could dig into today, but today we're going to be talking about some very important aspects of doing due diligence on your software code. And the best way to do that is to do a software audit. And that means to actually do a line-by-line analysis of your code to make sure that you are not violating any third-party copyright notices, that you have the rights you think you do in your code, and to try and resolve any issues that you find. Russell is a licensing and software attorney for Travis Legal. He is an expert in software auditing. Welcome to the show, Russell. --- Send in a voice message: https://anchor.fm/techlaw/message