Warmup questions5:27 Important metrics SEO tools can’t provide10:20 How will Yep make Ahrefs better?16:35 The biggest bet Tim took that paid off20:13 How Ahrefs manages to not run out of keywords to write about22:28 How to decide when to refresh content27:06 Is SEO becoming more product than marketing?33:33 Ahrefs most underutilized feature40:29 How to differentiate from all the other SEO tools44:15 The future of SEO tools49:07 Tim’s secret believe51:22 The place of social media in today’s marketing56:23 What Tim wishes for the SEO community