How Trung thinks about what he’s doing4:20 Trung’s content creation process7:56 Working on the headline vs. the rest of a story8:36 How long it takes to write a Twitter thread10:02 How to add humor to content12:01 Standup comedy14:12 How Trung creates memes18:09 Elon Musk’s tree trunk theory for building knowledge21:48 Trung’s book recommendations24:24 The unique benefit of audio content28:35 The value of anchor content31:25 Workweek a new media company34:19 Monetizing content35:23 Shopify and equity SHOW NOTESAsml Twitter thread: https://twitter.com/trungtphan/status/1429464889307762688?lang=enImgflip: https://imgflip.com/Mematic app: https://play.google.com/store/apps/details?id=net.trilliarden.mematic&hl=en_US&gl=USThe Prize by Daniel Yergin: https://bookshop.org/books/the-prize-the-epic-quest-for-oil-money-power/9781439110126Trung Phan Bloomberg articles: https://www.bloomberg.com/opinion/authors/AVrHdCE3O1I/trung-phanTrung on Twitter: https://twitter.com/TrungTPhan?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorSatPost: https://trungtphan.com/subscribe/Not Investment Advice podcast: https://www.youtube.com/channel/UC3r8rBjnMzsdgYC3b1sziwA