Introduction1:08 Why is it crucial to build an audience1:53 The best way to build an audience3:52 The importance of a strategic narrative8:08 How to build a strategic narrative step-by-step13:20 The power of category generation17:48 Serving an underserved niche in a big market19:37 The Cambrian SaaS explosion22:50 Building brand salience25:34 Product Expansion and transient advantages30:24 How Google is a monopoly and stuck at the same time33:12 Competing on price41:00 How to combine messaging and narrative SHOW NOTESThe end of competitive advantage: https://hbr.org/2013/08/the-end-of-competitive-advantaWynter: https://wynter.com/CXL: https://cxl.com/Peep on Twitter: https://twitter.com/peeplaja FOR MORESubscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1Subscribe to the Growth Memo: https://www.kevin-indig.com/Follow me on Twitter: https://twitter.com/thegrowthmemoiTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1Simplecast: https://tech-bound-podcast.simplecast.com/