SEO guidelines for writers in 20217:59 Creativity when writing for SEO10:43 Mediocre vs. top-notch content briefs17:00 Content briefs for inhouse vs freelance writers20:22 How to motivate writers23:34 How GPT-3 will change the content landscape forever31:25 How to develop the best piece of content on the web for a certain topic35:36 What data to put into a content brief38:55 How machine learning changes the Google search results41:11 Is there a place for websites in Google’s future? SHOW NOTESBill King’s podcast: www.billkingtm.com/podcastFrase: www.frase.ioGPT 3: https://openai.com/blog/openai-api/ FOR MORESubscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1Subscribe to the Growth Memo: https://www.kevin-indig.com/Follow me on Twitter: https://twitter.com/thegrowthmemoiTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1Simplecast: https://tech-bound-podcast.simplecast.com/