Introduction0:53 Marketing Showrunners4:09 How to come up with topics that capture people6:09 The top 3 podcasting mistakes10:34 Jay's formula for good premises22:53 How much personality plays a role in podcasting25:53 Bringing an established podcast to the next level30:26 The best metrics to evaluate podcasts35:20 What tools Jay recommends to use37:46 Examples of great shows39:38 Jay coaches me for Tech Bound49:44 The Growable Shows course SHOWNOTEShttps://jayacunzo.comJay's Book "break the wheel": https://bookshop.org/a/24650/9781544501055Helpscout documentary Against the Grain: https://www.helpscout.com/blog/introducing-against-the-grain3 clips: https://3clipspodcast.com/Unthinkable: https://jayacunzo.com/unthinkable-podcastRadiolab podcast: https://www.wnycstudios.org/podcasts/radiolabThe moment podcast: https://podcasts.apple.com/us/podcast/the-moment-with-brian-koppelman/id814550071Working it out: https://www.birbigs.com/working-it-out-podReply all: https://gimletmedia.com/shows/reply-allBinge Mode: https://www.theringer.com/binge-modeJay's course: growable shows https://jayacunzo.com/growable-shows FOR MORESubscribe to the channel for more videosSubscribe to Growth Memo for more contentiTunesSpotify