Introduction0:52 The key message of the book Product-Led SEO3:09 Common misconceptions about SEO7:37 Getting things done in SEO10:18 SEO Product Managers13:29 Should SEO be part of Marketing or Product?18:18 Is stack ranking projects still up to date?20:01 How to create more awareness for SEO inhouse23:18 How to learn from the competition30:59 Getting better at opportunity sizing34:54 How much should you invest in SEO?37:42 The compounding effect of SEO40:00 The process of writing Product-Led SEO SHOW NOTEShttps://bookshop.org/a/24650/9781544519579https://www.elischwartz.co/dave-goldberg-the-kindest-leader-i-ever-met/https://www.elischwartz.co/https://twitter.com/5lehttps://www.linkedin.com/in/schwartze/https://www.elischwartz.co/product-led-seo/ FOR MORESubscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1Subscribe to the Growth Memo: https://www.kevin-indig.com/Follow me on Twitter: https://twitter.com/thegrowthmemoiTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1