TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Savannah Kiker about event marketing and how social media listening can play a role in enhancing your event. Savannah also uses the example from the local Carolina Country Music Festival (CCMF) held in Myrtle Beach and discusses this topic more in her blog article.  

Featured: 

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) 

GUEST HOST Savannah Kiker (Follow @Savannah.ki )