TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Rachel King about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you'll learn the differences between contests, sweepstakes, and lotteries and what key things to keep in mind about their different legal requirements when you are planning your next social media giveaway. 

Featured:

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)

GUEST HOST Rachel King, marketing student (Follow on Instagram @rachkingg)

You can read more information in Rachel's article "The Importance of Rules When It Comes to Sweepstakes."