TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from three of my social media marketing students, and their guests about some of Instagram's newest features to help boost sales and also brand awareness. 

Featured:

Professor Heather Carle, marketing professor at Coastal Carolina University (HOST)

Segment 1: Dalton Latham (GUEST HOST) and his guest Maggie Tobin (@maggie3828) - sale tactics and specifically how Instagram Shops feature into a brand’s decision to market their products. [Blog: How Brands Use Instagram to Increase Sales]

Segment 2: Alexa Johnson (@lexyj0hnson) (GUEST HOST) and her guest Alexis Baisley (@alexisbaisley) - Instagram Reels and retail brands. [Blog: REEL Talk: Top 5 Ways For Brands to Use Instagram Reels in their Marketing Strategy] 

Segment 3: Cierra Tadda (@Cierra.Catherine) (GUEST HOST) - Instagram features, differences with Tiktok, and how to manage video between multiple platforms. [Blog: How Brands Use Instagram Reels in Social Media]