The Education Biz Podcast
The Education Biz Podcast
Jenn Kleiber
Are you an educator or former educator ready to be the one giving the PD instead of sitting in it? The Education Biz Podcast gives tips, tools and ideas for starting, building and marketing your education consulting company!
Episode 38: The 5 Things Education Consultants Waste Time On
Are you spending your summer on activities that will actually help you secure contracts this school year?In this episode, Jenn shares the five biggest time-wasters she sees education consultants focus on—and what to do instead.Because building a successful consulting business isn't about doing more.It's about focusing on the right things at the right time.If you've been spending time perfecting your website, creating more workshops, or waiting until August to get serious about your business, this episode is for you.Resources MentionedDownload the Summer Success RoadmapNot sure what to focus on this summer?The Summer Success Roadmap walks education consultants through the highest-impact activities to focus on in June, July, and August to position themselves for a booked fall.Join the Education Consultant Accelerator (ECA) MembershipIf you'd like support implementing the roadmap, the ECA Membership provides ongoing guidance, accountability, quarterly planning sessions, office hours, EC Coach access, and a community of education consultants focused on building profitable businesses.Connect with JennWebsite: https://www.jennkleiber.comInstagram: https://www.instagram.com/jenn_kleiberEnjoying the Podcast?If this episode was helpful, I'd love for you to subscribe, leave a review, and share it with another education consultant who is building their business this summer.
Jun 25
12 min
Ep 37: June is Not the Month to Disappear!
Many education consultants treat summer like the off-season.But while teachers are enjoying a well-deserved break, administrators are reviewing data, setting goals, planning professional learning, and identifying the challenges they need to solve before the next school year begins.In this episode, Jenn shares why June is one of the most important months of the year for education consultants—and how focusing on the right activities now can position you for a stronger fall.You'll learn:Why education consultants should plan around the school calendar, not the fiscal calendarWhat principals and district leaders are focused on during the summer monthsThe three market research questions every consultant should be asking administratorsHow to use summer to strengthen relationships with current and former clientsWhy conversations matter more than certifications, websites, and graphics right nowThe difference between building an offer and building marketing assetsThe highest-impact activities to focus on in June if your goal is to book more contracts this fallWhether you're just getting started or already working with schools, this episode will help you identify where to focus your time and energy this summer.Resources MentionedDownload the Summer Success RoadmapDiscover what education consultants should focus on in June, July, and August to build visibility, strengthen relationships, and position themselves for a booked fall.https://www.jennkleiber.com/pl/2148797336Ready for More Support?The Summer Success Roadmap will show you what to focus on.The ECA Membership helps you implement it.Inside the ECA Membership, you'll get:Monthly Office HoursQuarterly Growth Planning SessionsEC CoachTemplates and ResourcesA community of education consultants building profitable businessesLearn more here:https://www.jennkleiber.com/membership
Jun 11
12 min
Ep 36: Why Coaching Changes Everything (And Why Information Alone Usually Doesn't)
In this episode, Jenn talks about the real power of coaching and why so many consultants stay stuck—not because they lack resources, but because they’re trying to build their business alone.One day of PD rarely creates transformation.Implementation does.And the same thing happens in business.In this episode, you'll learn:• Why information alone rarely creates momentum• The difference between learning and implementation• Why PD + coaching creates stronger outcomes for schools• The 3 things coaching actually provides: speed, perspective, and confidence• Why many consultants stay stuck in decision fatigue• How coaching helps shorten the path to consistent progressPlus, stay to the end to hear a testimonial mashup from education consultants who have experienced coaching firsthand.Ready for support and implementation?My 90-Day 1:1 Coaching is now open.This is a high-touch coaching experience focused on helping education consultants clarify their positioning, strengthen their messaging, build a clear offer, and create momentum toward consistent contracts.Because of the hands-on nature of the program, only a limited number of spots are available.Apply here: https://www.jennkleiber.com/coach90Connect with Jenn:Instagram: @jenn_kleiber
May 20
11 min
Ep 35: What Schools Actually Say Yes To (And Why Most Consultants Miss It)
If you’re not getting booked consistently, it’s probably not your expertise—it’s your positioning.In this episode, we break down what schools actually say yes to, why vague offers get ignored, and how to structure your work so it leads to real contracts.Join the free 3-day challenge: https://www.jennkleiber.com/challenge
May 7
10 min
Ep 34: If You Want Contracts Next School Year, You Should Be Doing This Right Now
If you’re planning to “figure it out this summer,” this episode is your wake-up call.Schools are already making decisions for next year—and if you’re not part of those conversations right now, you’re not top of mind when budgets open.In this episode, Jenn breaks down exactly what education consultants should be doing in April–June to position themselves for high-value contracts next school year.This is not about doing more—it’s about doing the right things at the right time.What You’ll LearnWhy waiting until summer to sell is costing you contractsWhat’s actually happening inside schools right now (and why it matters)The difference between being “visible” and being in real conversationsHow to position your offer as a solution—not just a trainingThe exact steps to start connecting with decision-makers this weekWhat to focus on over the next 60–90 days to get booked outAction StepsIf you want to move on this now:Get clear on the specific problem you solve and the transformation you providePackage your work into a structured solution (PD + coaching), not a one-off trainingCreate one simple way for administrators to see your work (landing page, webinar, etc.)Start 15-minute conversations with administrators this weekPosition your work as a solution based on what they shareFocus your visibility on decision-makers—not just general contentReady to Take the Next Step?The Education Consultant Accelerator: Momentum Track is designed to help you take everything from this episode and actually implement it.Inside, you’ll:Build and refine your frameworkPackage your offer into a high-value solutionStrengthen your messaging for administratorsGet a clear plan to book high-ticket contracts in 90 daysYou’ll also get:Weekly Action Guide To-Do Lists for 90 daysA 1:1 brainstorming call with Jenn6 months of group coaching through office hoursGet $250 off when you enroll by April 13thhttps://www.jennkleiber.com/momentum-trackIG: www.instagram.com/jenn_kleiber
Apr 7
13 min
Ep 33: Plan Your Consulting Revenue Like a CEO (Not a Workshop Provider)
If you’re still piecing together your consulting income one workshop at a time… this episode is your wake-up call.In this episode, Jenn walks you through how to actually plan your revenue for next year—starting with your income goal, auditing what’s already on your calendar, and identifying the gap.More importantly, she breaks down why filling that gap with one-off PD days is keeping you stuck… and what to do instead.If you’re ready to stop “hoping” your calendar fills up and start building a consulting business that generates real income—this is where to start.What You’ll Learn✔ Why most consultants rely on “hope-based planning” (and how it’s costing you) ✔ How to set a clear revenue goal for your consulting business ✔ A simple way to audit what’s already booked vs. what you still need ✔ Why one-off workshops make it harder to hit your income goals ✔ How multi-day contracts create more revenue with less chaos ✔ The shift from filling your calendar → building strategic partnershipsTake 10 minutes and map this out:Your revenue goal for next yearWhat’s already booked or likely to renewThe gap between the twoThen ask yourself: Am I planning to fill this with random workshops… or strategic contracts?If you’re ready to:✔ Stop piecing together one-off PD days ✔ Start landing $10K–$15K+ contracts ✔ Build consistent, predictable revenueJoin me live for my new training:The $15K Education Consultant Contract SystemIn this training, I’ll show you exactly how to position, package, and sell multi-day contracts to schools and districts.👉 Register for the free LIVE webinar, The $15K Education Consultant Contract System to learn what actually builds authority, momentum, and consistent high ticket contracts:www.jennkleiber.com/bookedoutIG: www.instagram.com/jenn_kleiber
Apr 1
14 min
Ep 32: Why Being a “PD Provider” Is Costing You Thousands (And What to Do Instead)
If you’re stuck booking one-off workshops and constantly customizing your work, this episode will show you why—and how to fix it.The issue isn’t your expertise. It’s your positioning.In this episode, I break down the difference between being a PD provider and a solution provider, why a “menu of workshops” keeps you underpaid, and how to shift into higher-value, longer-term contracts.What You’ll Learn:✔ The difference between PD provider vs. solution provider ✔ Why offering multiple workshops weakens your positioning ✔ How this impacts your pricing and contracts ✔ 3 simple shifts to start booking higher-value work👉 Register for the free LIVE webinar, The $15K Education Consultant Contract System to learn what actually builds authority, momentum, and consistent high ticket contracts:www.jennkleiber.com/bookedoutIG: www.instagram.com/jenn_kleiber
Mar 19
14 min
Ep. 31 The Costly Mistake Slowing Your Education Consulting Business (Part II)
You’re smart. Experienced. Highly qualified.So why isn’t your education consulting business growing the way it should?In Part 2 of this series, we’re uncovering one of the biggest blind spots I see: unclear, overly professional messaging.As educators, we’re trained to inform. To explain. To provide all the details.But in business? That instinct can actually hold you back.In this episode, we’ll unpack: Why over-explaining weakens your authorityHow vague language confuses decision-makersThe real reason your content isn’t convertingAnd how to shift from “educator mode” to “CEO mode”If you want more consistent contracts and clearer positioning, this is a must-listen.Then grab your seat in the free masterclass: The Booked Out Consultant.👉 Register for the free LIVE webinar, The Booked-Out Consultant to learn what actually builds authority, momentum, and consistent contracts:www.jennkleiber.com/bookedoutIG: www.instagram.com/jenn_kleiber
Mar 3
10 min
Ep. 30 The Costly Mistake Slowing Your Education Consulting Business (Part I)
In Part I of this two-part series, Jenn breaks down one of the most common—and costly—mistakes she sees capable education consultants making: trying to grow two businesses at the same time.Selling directly to teachers while also building a consulting business for schools may feel logical, but these are two completely different business models. When focus is split, clarity suffers, authority weakens, and momentum stalls.In this episode, Jenn covers:Why direct-to-consumer and education consulting require different strategiesHow split focus drains energy and slows tractionThe hidden ways mixed messaging weakens authority with decision-makersWhy divided attention delays mastery and clouds your dataHow lack of focus prevents the compounding effect that drives booked-out consulting businessesIf this episode hits close to home, it’s likely because this mistake quietly holds back otherwise strong consultants.👉 Register for the free evergreen webinar, The Booked-Out Consultant to learn what actually builds authority, momentum, and consistent contracts:www.jennkleiber.com/bookedoutBe sure to tune in for Part II, where Jenn breaks down the second major mistake that often shows up alongside this one—and how fixing both changes everything.IG: www.instagram.com/jenn_kleiber
Feb 12
17 min
Ep 29- The Pre-Selling Season Checklist Every Education Consultant Needs
Selling season is not the time to be building your backend — it’s the time to leverage it.In this episode, you’ll learn:Why your email list is the backbone of selling season (and why social media can’t replace it)What makes an administrator-facing opt-in actually workWhy a named, visual framework increases credibility and confidence with decision-makersWhat a high-converting landing page needs to include (and what it should not)How your LinkedIn profile functions as a verification tool, not a content grindWhen and why a simple website and blog still matterWhy running a beta group now makes selling season easier laterBusiness Asset Checklist:Jenn walks through these non-negotiable assets:An Email PlatformA real email service provider (not Gmail)A working opt-in formA simple nurture sequence to stay top of mind2. An Administrator-Focused Opt-In PDFShort, skimmable, and practicalDesigned for decision-makers, not teachersPositioned as a quick win or quick insight3. A Clear, Named Framework3–5 steps or pillarsConsistent languageA simple visual representationEasy to explain in under 30 seconds4. A Landing Page That Does One Job WellClearly names the problem administrators care aboutConnects pain points to student outcomesShows your framework and resultsLeads to one clear call to action: book a call5. A Strategic LinkedIn ProfileOptimized for verification, not viralitySpeaks to administrators, not recruitersIncludes long-form articles that reinforce credibility and expertise6. Optional but Powerful: A Simple Website + BlogBuilds credibility and trustHouses your opt-in and messagingPositions you as a thought leader with minimal content7. A Beta Group (If You Don’t Have Data Yet)Collect testimonials, stories, and outcomesGather proof that your framework worksMake selling season about sharing results, not making claimsHere’s the link: LIVE Workshop - The Booked-Out Consultant Education Consultant Accelerator: 90-Day Blueprint IG - www.instagram.com/jenn_kleiber
Jan 29
18 min
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