PROFESSOR MARTIN GREEN Episode Description: On this episode of the podcast, Tobi sits down with the chief executive of CareEngland, Professor Martin Green. Professor Green highlights for Tobi how the focus on protecting the NHS impacted care throughout the pandemic, Tobi asks Professor Green about his difficult personal experience contracting Covid-19, and Martin pinpoints what the sector needs to do in the next ten years. Top Quotes: “The staff are the absolute heroes of this pandemic.” - Professor Green “People who work in care are reticent to acknowledge their contributions. It’s incumbent on us to do so for them.” - Professor Green “Care is a profession not a job” - Professor Green About the Host: Tobi Ali-Usman graduated from the University of Hertfordshire with a BA Honours degree in Business and Digital Media, and then later worked his way to head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space. In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles within the care sector. Special thanks to our sponsor MeetMyBrian MeetMyBrian.com is an exclusive web-based application assisting care homes in arranging, managing and controlling both in-person and virtual visits during this Covid-19 pandemic.It provides a healthy communication system to the resident’s families and care homes, helping them in save hours of emailing and phoning. MeetMyBrian ensures the safety and comfort of staff, families and residents by avoiding large gatherings, providing them with more visiting hours and freedom. Resources: https://www.meetmybrian.com/ (https://www.meetmybrian.com/) https://smooth.digital/ (https://smooth.digital/) http://www.careengland.org.uk/ (http://www.careengland.org.uk/)

PROFESSOR IAN PHILP Episode Description: On this week’s episode, Tobi is joined by CEO of Age Care Technologies Professor Ian Philp. Along with being a CEO, Ian is a professor in the care of older people and is an advisor to the WHO. In the episode, Ian explains the true needs of older people and why they are so frequently missed, Professor Philp highlights the greatest error the UK government made in the coronavirus response, and Tobi asks what reform the care industry needs in the next ten years. Top Quotes: “Really in retrospect, no one should have gone into a care home without a test.” - Professor Ian Philp “There were so many heroes from that time and we lost them.” - Professor Ian Philp “Loneliness, pain, and feeling like you’re a burden for many older people is worse than death.” - Professor Ian Philp “You brought people from hospital into care homes some of whom had the virus without knowing and it spread.” - Professor Ian Philp “The biggest thing we’ve got to learn is patience. This will pass but we are not there yet.” - Professor Ian Philp About the Host: Tobi Ali-Usman graduated from the University of Hertfordshire with a BA Honours degree in Business and Digital Media, and then later worked his way to head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space. In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles within the care sector Special thanks to our sponsor MeetMyBrian MeetMyBrian.com is an exclusive web-based application assisting care homes in arranging, managing and controlling both in-person and virtual visits during this Covid-19 pandemic.It provides a healthy communication system to the resident’s families and care homes, helping them in save hours of emailing and phoning. MeetMyBrian ensures the safety and comfort of staff, families and residents by avoiding large gatherings, providing them with more visiting hours and freedom. Resources: https://www.meetmybrian.com/ (https://www.meetmybrian.com/) https://smooth.digital/ (https://smooth.digital/) https://agecaretechnologies.org/ (https://agecaretechnologies.org/)

VIC RAYNER Episode Description: On this week’s episode, Tobi is joined by executive director of the National Care Forum, Vic Rayner. The NCF is a membership organisation for not-for-profit organisations in the care and support sector and, in this episode, Vic tells Tobi about the first time she heard the words Covid-19, they discuss how important technology was in aiding the pandemic response, and Vic explains what the care sector needs to learn from the past year. Top Quotes: “Staff had to be everything for those they cared for.” - Vic Rayner “The biggest challenge was the overwhelming sense that people didn’t really know what this was. They didn’t know how to stop it.” - Vic Rayner “Care is about people’s lives. What you can do to improve and change people’s lives.” - Vic Rayner “Care is passion and excitement and fulfilment.” - Vic Rayner About the Host: Tobi Ali-Usman graduated from the University of Hertfordshire with a BA Honours degree in Business and Digital Media, and then later worked his way to head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space. In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles within the care sector. Special thanks to our sponsor MeetMyBrian MeetMyBrian.com is an exclusive web-based application assisting care homes in arranging, managing and controlling both in-person and virtual visits during this Covid-19 pandemic.It provides a healthy communication system to the resident’s families and care homes, helping them in save hours of emailing and phoning. MeetMyBrian ensures the safety and comfort of staff, families and residents by avoiding large gatherings, providing them with more visiting hours and freedom. Resources: https://www.meetmybrian.com/ (https://www.meetmybrian.com/) https://smooth.digital/ (https://smooth.digital/) https://www.nationalcareforum.org.uk/ncf_team/vic-rayner/ (https://www.nationalcareforum.org.uk/ncf_team/vic-rayner/)

ZUVA // JIJO Episode Description: On this special episode of Tea With Tobi, Tobi meets two care workers to learn what life was like for those working on the frontline. First, Tobi spoke to live-in carer and trainer Zuva Chinhori about how the pandemic impacted residents, relatives and live in carers. Then Tobi meets Jijo Jonny, who talks about his experience working in carehomes throughout lockdown, and how his company MeetMyBrian can help during this period. Top Quotes: “In my time, I have never seen carers celebrated. So the clap for carers was nice to see.” - Zuva Chinhori “This is a time in history and, right now, these are the heroes.” - Tobi Ali-Usman “Death in care feels like you’re losing a member of your own family.” - Zuva Chinhori “Carers are the force that actually determine the quality of care.” - Jijo Jonny About the Host: Tobi Ali-Usman graduated from the University of Hertfordshire with a BA Honours degree in Business and Digital Media, and then later worked his way to head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space. In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles within the care sector Special thanks to our sponsor MeetMyBrian MeetMyBrian.com is an exclusive web-based application assisting care homes in arranging, managing and controlling both in-person and virtual visits during this Covid-19 pandemic.It provides a healthy communication system to the resident’s families and care homes, helping them in save hours of emailing and phoning. MeetMyBrian ensures the safety and comfort of staff, families and residents by avoiding large gatherings, providing them with more visiting hours and freedom. Resources: https://www.meetmybrian.com/ (https://www.meetmybrian.com/) https://smooth.digital/ (https://smooth.digital/)

TONY BANKS Episode Description: This week’s Tea With Tobi, Tobi is joined by the chairmen of Balhousie Care Group, Scotland’s largest independent care provider, Tony Banks. Tony, an army veteran, founded Balhousie in the early 90s and has since grown Balhousie from a single care home to 27. In the show, Tobi asks how Balhousie responded to the pandemic, what Tony’s take on government guidance was, and what he believed were the real obstacles for the care industry going forward. Top Quotes: “We were going to do what was right for our residents and our staff and if that was against government guidance, so be it.” - Tony Banks “I think the governments, both UK and Scottish governments, did protect the NHS but it was at the expense of care homes.” - Tony Banks “Buildings don’t deliver care. People deliver care.” - Tony Banks “Being at the cold face, seeing death, seeing people deteriorate. That’s the impact of this disease.” - Tony Banks About the Host: Tobi Ali-Usman graduated from the University of Hertfordshire with a BA Honours degree in Business and Digital Media, and then later worked his way to head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space. In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles within the care sector. Special thanks to our sponsor MeetMyBrian MeetMyBrian.com is an exclusive web-based application assisting care homes in arranging, managing and controlling both in-person and virtual visits during this Covid-19 pandemic.It provides a healthy communication system to the resident’s families and care homes, helping them in save hours of emailing and phoning. MeetMyBrian ensures the safety and comfort of staff, families and residents by avoiding large gatherings, providing them with more visiting hours and freedom. Resources: https://www.meetmybrian.com/ (https://www.meetmybrian.com/) https://smooth.digital/ (https://smooth.digital/) https://balhousiecare.co.uk/ (https://balhousiecare.co.uk/)

SAM MONAGHAN Episode Description: In this week's episode of Tea With Tobi, Tobi is joined by the chief executive of Methodist Homes MHA Sam Monaghan. Sam explains to Tobi the real heartbreaking impact of social distancing in care homes, what kind of sacrifices carers made throughout the past year, and they discuss why the pandemic was a ‘social injustice’. Top Quotes: “You tended to feel that you were doing everything you knew but still it was coming in.” - Sam Monaghan “It’s a systemic ageism: ‘You’ve had your life and somehow you don't have the same value as others in society.”- Sam Monaghan “It’s really hard. These last ten months have felt like ten years.” - Sam Monaghan “During the first wave about 70% of our homes had some form of infection.” - Sam Monaghan “I think it's shocking. The government let the sector down.” - Tobi Ali-Usman About the Host: Tobi Ali-Usman graduated from the University of Hertfordshire with a BA Honours degree in Business and Digital Media, and then later worked his way to head up the Health Care Division at a global advertising company in the UK, growing his passion for online marketing in the healthcare space. In 2016, Tobi became the Founder of specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director. In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles within the care sector. Special thanks to our sponsor MeetMyBrian MeetMyBrian.com is an exclusive web-based application assisting care homes in arranging, managing and controlling both in-person and virtual visits during this Covid-19 pandemic.It provides a healthy communication system to the resident’s families and care homes, helping them in save hours of emailing and phoning. MeetMyBrian ensures the safety and comfort of staff, families and residents by avoiding large gatherings, providing them with more visiting hours and freedom. Resources: https://www.meetmybrian.com/ (https://www.meetmybrian.com/) https://smooth.digital/ (https://smooth.digital/) https://www.mha.org.uk/ (https://www.mha.org.uk/)

In 2019, Tobi Ali Usman launched his podcast, Tea with Tobi. As founder of his own online marketing agency, Smooth Digital, Tobi decided to share his knowledge and passion for marketing and business insight, and he also wanted to spotlight and build the UK care sector - which he saw lacking funding, support, and direction. The show aimed to help care homes, and home care professionals, provide the best care. For Tobi, having these practical minded conversations was key to pushing the sector forward. The show was a huge success for Tobi personally, Smooth Digital. Then Covid happened. In no other UK sector has the decimation of the pandemic been more severe than in the homecare and care-home industry. With over 20,000 covid-19 related deaths from residents, and dozens of staff deceased, Tobi was dismayed at the lack of support and felt moved to shift the paradigm of the series. Season 4 will instead focus solely on the impact of the pandemic in context to the care industry. Listeners will get first hand accounts on the timeline of 2020 through carers, academics, CEOs, industry leaders, and analysts. We will learn how government guidance unravelled, hear the personal stories of heartbreaking loss, and explore how staff stood together in solidarity and compassion for who they cared for. The series will highlight why the sector was damaged so badly, what needs to be done going forward, and where the industry will be in 2021 and beyond.

The best way to combat the negativity from the national media surrounding care homes during COVID-19 is to promote positive stories. On this week's #TeaWithTobi☕️ we are joined by York Woodford-Smith and Adam James to discuss how care homes can use video and local media to reduce the effects of the negative publicity they've been receiving over the past couple of months - at no fault of their own. We discuss the types of stories that will reduce the concerns of families and give local media journalists the positive care home stories they are calling out for! Find York & Adam here: York Woodford-Smith Linkedin Adam James Linkedin Resources mentioned: York's video starring Molly  Special thanks to our season sponsor The Access Group: The Access Group is the largest supplier of software to social care providers in the UK. Over 8000 care settings use Access’ integrated, comprehensive systems to deliver safer, higher quality care with greater efficiency. Access’ systems for care providers range from scheduling and rostering, eMAR and medication management, electronic care records, care delivery, risk and governance, recruitment and much more. https://www.theaccessgroup.com/care-management/

The best way to determine what to spend on growing your #homecare business is to know how much each customer is actually worth to you. However, without having physical assets like #carehomes do, this might not seem like a straightforward process. That's why on this week's #TeaWithTobi☕️ we've invited back legend in home care growth, Simon Crowther, to explain exactly how you can calculate the value of your home care customers. Plus, with recent events heightening the demand for home care, Simon shares some pointers for anyone interested in this business. We ask him about determining your target area and even what to look for when buying an existing home care business. You won't want to miss this one! Find Simon here: https://careskilled.co.uk/ [email protected] https://www.linkedin.com/in/neil-eastwood-334344/ Resources mentioned: The E-Myth Revisited - Michael E. Gerber Special thanks to our season sponsor The Access Group: The Access Group is the largest supplier of software to social care providers in the UK. Over 8000 care settings use Access’ integrated, comprehensive systems to deliver safer, higher quality care with greater efficiency. Access’ systems for care providers range from scheduling and rostering, eMAR and medication management, electronic care records, care delivery, risk and governance, recruitment and much more. https://www.theaccessgroup.com/care-management/

At Smooth we're huge advocates for #carehome and #homecare businesses implementing strict processes into their sales and recruitment activities. Therefore, on this week's #TeaWithTobi☕️ we put Tobi himself under the spotlight to share what an ideal process would look like to get the highest ROI from your marketing campaigns. Find Tobi here: [email protected] https://smooth.digital/ https://www.linkedin.com/in/tobialliusman/ Resources mentioned: Shared Spreadsheet - Google Sheets CRM - Google Streak, HubSpot Video Emails - Bonjoro Special thanks to our season sponsor The Access Group: The Access Group is the largest supplier of software to social care providers in the UK. Over 8000 care settings use Access’ integrated, comprehensive systems to deliver safer, higher quality care with greater efficiency. Access’ systems for care providers range from scheduling and rostering, eMAR and medication management, electronic care records, care delivery, risk and governance, recruitment and much more. https://www.theaccessgroup.com/care-management/