In this episode, we dive into the thrilling (yes, thrilling!) world of personalization in business—how to nail it without making people feel like they&#39;re being followed by a marketing drone. We share tales from the trade show trenches, wrestle with the fine line between helpful and creepy, and explore how to read the digital tea leaves your prospects leave behind.You’ll hear us break down:<ul><li>Why being genuine beats being polished (slides out of order? Still gold!)</li><li>How to use website analytics without looking like a stalker</li><li>The three layers of personalization: Who, What, and When</li><li>Why it’s not just about getting the deal—the post-sale experience matters even more</li></ul>Plus, the ever-reliable wisdom of “just be yourself,” even if you’re slightly frazzled and arriving late to a virtual recording. Classic us.

Content & Branding - Building a Plan and Sticking to It

Global perspectives on business development to help you prosper.
"Business Development" is so much more than sales and marketing. This podcast is for motivated business leaders dealing with complexity, wanting to make changes happen. Brought to you weekly by Andy Baqone and Scott Snowden, you'll get validation that you're on the right track and you'll come away with new ideas to accelerate your plans. From the rocky shores of Lake Ontario and the dreary streets of London, this transatlantic duo opine about the things they wish they'd known long ago - most of which they've just figured out.