From Milwaukee trade show floors to global maritime boardrooms, we reflect on what it really means to know your audience—and why that tired phrase doesn&#39;t cut it anymore.We chat about the power of segmentation beyond just industry buckets, the magic of micro case studies, and the real MVP of modern marketing: resonance. Plus, we spill the tea on how AI can help personalize messaging without sucking your soul dry.If you’ve ever screamed into the LinkedIn void wondering why no one clicks your beautifully crafted content… this one’s for you.

Content & Branding - Personalization

Global perspectives on business development to help you prosper.
"Business Development" is so much more than sales and marketing. This podcast is for motivated business leaders dealing with complexity, wanting to make changes happen. Brought to you weekly by Andy Baqone and Scott Snowden, you'll get validation that you're on the right track and you'll come away with new ideas to accelerate your plans. From the rocky shores of Lake Ontario and the dreary streets of London, this transatlantic duo opine about the things they wish they'd known long ago - most of which they've just figured out.