TBPN
TBPN
John Coogan & Jordi Hays
Chad Janis: How I Sold Grüns to Unilever for $1.2B
24 minutes Posted Apr 11, 2026 at 5:35 pm.
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Show notes

This is our full interview with Chad Janis recorded live on TBPN.

We discuss his accidental entry into building Grüns after spotting a broken habit in greens powders, his conviction in reimagining supplements through a more enjoyable gummy form factor, and how he built one of the largest D2C exits in the category despite launching at a low point in consumer sentiment. 

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