SEO strategy for publishers who care about journalism, not keyword games. Cord Blomquist breaks down entity SEO, Google's Knowledge Graph, and what actually drives traffic for editorial teams — with real data from real news publishers. Weekly episodes cover the intersection of structured data, internal linking, and Google Discover, drawn from hands-on work with publishers producing thousands of articles a year. No fluff, no growth hacks — just what's working right now for mission-driven publishers.