Alex Pearce, founder of P Sports, has been around rugby since a young age — but his journey into the industry took a very different route.

From reselling vintage clothing to building a brand through social media and rugby content, Alex has grown one of the most recognisable pages in the space. In this episode, we break down how he built his platform, why authenticity and personality drive growth, and what actually works on platforms like TikTok and Instagram.

We also get into personal branding, sports marketing, and how rugby can use content and “star power” to reach new audiences.