The Talk Life Sciences podcast is back. This time, host Laura Browne is joined by Hrissi Samartzidou of Thermo Fisher. Together, they’ll discuss the ins and outs of modern marketing, breaking down Hrissi’s data-driven, impact-focused approach. Hrissi also takes us inside the process of creating a new marketing division from scratch. All this and more in the all-new episode of the Talk Life Sciences podcast.

Dr. Paul Kippax of Malvern Panalytical joins the Talk Life Science podcast for a wide-ranging discussion in our all-new episode. Dr. Kippax helps us talk through everything from the basic functions and purposes of marketing to the intricacies of his own data-gathering and analyzing practices. With Dr. Kippax’s help, we gain a better understanding of data, but also a greater sense of what purpose that data serves.

For our latest episode, I am delighted to keep the discussion in-family, as I am joined by a Covalent Bonds’ data scientist and a former data analyst, who discuss what every marketer should know when working on data-driven marketing programs. Together, they will guide you through their respective processes, the intricacies and terminology of data gathering and interpretation, and the necessary exchange of information and perspectives between departments driven by data and analysis.

We are thrilled to be back with a brand-new episode of the Talk Life Science Marketing Analysis podcast, and even more thrilled to feature my good friend Michael Allen, VP of Marketing at Metrohm, as our first guest  in season 2. For this first episode back, Michael and I discuss all the ways that COVID has re-shaped marketing practices within scientific industries, the successes and failures we have encountered adapting to the new demands of the industry, and the benefits of sound data analysis and measurement while trying to determine what does and doesn’t work from a marketing perspective.

The latest episode of our podcast ‘Talk Life Science Marketing Analysis’ is available for download. This episode was recorded just prior to the Coronavirus outbreak and discusses topics that have become even more pertinent in the current crisis. Listen to hear tips from Kristen Garvey, Vice President Corporate Communications at Waters Corporation. Please listen and let us know your thoughts. You can subscribe to the podcast and rate and review it, so that others know about this great new resource for life science marketers. Marketing, Marketing Data, Life Science marketing measurement, Analytics, Analysis, Marketing analytics, Marketing Measurement, Covalent Bonds, Laura Browne, Metrics, Marketing Failure, Marketing Success, waters, marketing KPIs, marketing roi

These are unprecedented times. As such we have recorded a bonus episode of our podcast ‘Talk Life Science Marketing Analysis. This episode 'Managing and Measuring Crisis Communications During the COVID-19 Pandemic' is now available for download. I sat down with communications and measurement guru Katie Paine, and Measurement Maven of the Year, Heather Fysh to gather top tips for both implementing and measuring crisis communications during this pandemic. For those of you who have not yet implemented a crisis comms strategy, this is chock full of tips. For those, who are more advanced and are now moving onto monitoring and evaluating your messaging and strategy, there is loads of great advice for you too. I hope this is helpful. Please listen and let us know your thoughts. You can subscribe to the podcast and rate and review it, so that others know about this great new resource for life science marketers.

For the latest episode of ‘Talk Life Science Marketing Analysis’ podcast, I was privileged to interview Jim Heeren, Senior Manager Marketing and Strategy at Thermo Fisher Scientific. Jim is a rare breed in our industry, a strategic marketer with the foresight to encourage a culture where creativity, taking risks and not being afraid to fail are dominant. We sat down to discuss how Thermo Fisher approached marketing measurement, which metrics are the most important to track and how marketing success is defined. We concluded that it is the culture of the marketing team (as defined by the leader) that is the most important factor in forming a data-driven marketing function. Marketing, Marketing Data, Life Science marketing measurement, Analytics, Analysis, Marketing analytics, Marketing Measurement, Covalent Bonds, Laura Browne, Metrics, Marketing Failure, Marketing Success, thermo fisher, marketing KPIs, marketing roi

In this episode of the ‘Talk Life Science Marketing Analysis’ podcast, I interview Liza Rivera, Vice President of Global Marketing at Fujifilm Diosynth Biotechnologies. The power of data for reporting and marketing decision making We explore the importance of data for reporting and analyzing marketing success. Fujifilm is naturally data driven, using clearly defined metrics to review success. To be proactive rather than reactive in marketing decision making, you must be able to adjust goals and actions based on data. This requires clearly defined metrics and benchmarks. The Rise in Martech We discuss the fact that technology for technology’s sake is pointless. Before jumping on board with a new system, it is critical to evaluate the need and ensure you have resources in place to deliver. Finally we explore Liza’s biggest marketing failures and successes, because it is in learning from others that the magic happens. Keywords: Covalent Bonds measurement, Data, Marketing, Marketing Data, Life Science, Analytics, Analysis, Marketing analytics, Marketing Measurement, Digital Marketing, Support, Training, Interview, Google Analytics, Covalent Bonds, Laura Browne, Metrics, Marketing Failure, Marketing Success, Metrics, Martech, Google Analytics, Reporting, Data

In this episode of the ‘Talk Life Science Marketing Analysis’ podcast, I interview award winning ‘Queen of Measurement’ Katie Paine. We discuss the importance of PR measurement for life science companies. We cover topics from speaking the language of the boardroom, to understanding which metrics to use is (reporting on vanity metrics will not help with credibility with the C-suite). Finally we explore Katie’s biggest marketing failures and successes, because it is in learning from others that the magic happens. Keywords: Data, Marketing, Marketing Data, Life Science, Analytics, Analysis,, Marketing analytics, Marketing Measurement, Digital Marketing, Support, Training, Interview, Google Analytics, Covalent Bonds, Laura Browne, Metrics, Marketing Failure, Marketing Success, Media measurement, marketing measurement, crisis communications, IR, AVE, Ad Value Equivalency, Advertising Value Equivalent, Impressions, Coverage, Clips, Share of Voice

In the latest episode of our podcast for data-driven life science marketers, Laura interviews the visionary VP of marketing at Nanotemper, Jocelyn Davé.  Jocelyn has brought her experience from leading demand generation at a technology company to the scientific world. We discuss what she has learned from implementing an analytics and marketing measurement culture, and how Nanotemper prepared for GDPR. Please listen and let us know your thoughts. You can subscribe to the podcast and rate and review it, so that others know about this great new resource for life science marketers. GDPR, dashboard, salesforce, pardot, uberflip, marketo, martech stack, technology stack, analytics, metrics, evaluating success, attribution, multi-channel attribution, first-touch, last touch, multitouch, second to last touch, reporting, impact, conferences, tradeshows, online, offline, Data, Marketing, Marketing Data, Life Science, Analytics, Analysis, Marketing Measurement, Digital Marketing, Support, Training, Interview, Google Analytics, Covalent Bonds, Laura Browne, Metrics, Marketing Failure, Marketing Success