There's nothing better than having fun during a podcast interview, and that's exactly what I experienced while talking with Jenna Warriner for the Talk Copy to Me podcast. If you're wondering why I'm telling you this, I promise there's a reason. I'm a big believer that fun interviews with guests lead to great episodes for my listeners. Why? Because when we're relaxed and enjoying our time together the conversation flows naturally. And when the conversation flows naturally, so much helpful information is shared. The same goes for how you show up on social media. If you're trying to figure out the best way to grow on Instagram, it all starts with showing up on the platform in a way that you feel comfortable. When you're relaxed and approaching content creation from the mindset of having fun and being yourself...you will attain that growth you're seeking. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/best-way-to-grow-on-instagram-jenna-warriner/ ______________________________________________ Learn more about our guest expert, Jenna Warriner Jenna Warriner’s approach to social media is informed by a lifetime in the entertainment industry, and a background in PR. Get out there and entertain your audience. Build a community of fans around your biz. Show up authentically, and call in the CLIENTS… (and do it all in 15 minutes a day)! Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.Read the detailed show notes at https://erinollila.com/podcast

"You're either a creator or a consumer." This is what Kendra Swalls said toward the end of our conversation about Instagram, and it's really stuck with me since we first spoke. Before you even begin thinking about what to write on Instagram posts (which, yes, is the point of this episode), let's talk about that dichotomy for a moment. The entire reason I hosted this enormous social media series on the podcast was because I wanted my audience to think about how they use social media in their business. There may be platforms where you are more of a consumer—or a voyeur even. And that's totally fine. But if you want to use social media as a marketing asset, you need to step out of the consumer role and  into the shoes of a creator. And this episode will help you do just that. In this episode of Talk Copy to Me, Kendra Swalls shares her social media knowledge and delivers big time. We talk all about what to write on Instagram posts, reels, and stories, and how to grow a community on the platform. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/what-to-write-on-instagram-posts-kendra-swalls/ ______________________________________________ Meet our guest expert, Kendra Swalls Kendra is a mom of 2, photographer and  educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career behind to run her photography business and start the Girl Means Business brand + podcast. Now she helps women, like you, take their business from survival-mode to success-mode using the same relationship marketing strategies that have been the foundations for her business success. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.Read the detailed show notes at https://erinollila.com/podcast

Do you think of yourself as an influencer? If not, you might want to think again. Anyone who uses a social media platform publicly—especially as the face of their brand—is an influencer of a sort. For this conversation, let’s call ourselves micro-influencers. Still feels awkward to think of yourself as a microinfluencer? Just trust me and stay with me for a moment. As a microinfluencer, what you share on social media has a great impact. It might have an impact on your business…but it also has an impact on the people who follow you. So how can you show up in a way that feels good for you and good for your audience? Today, Shannon McKinstrie joins us on the Talk Copy to Me podcast to talk about selling with Instagram by focusing on storytelling and connection. Yes, selling. Selling doesn’t have to be an icky, sleezy, gross, or uncomfortable thing. There are so many ways that you can show up for your audience in a way that feels like it’s aligned with your values and comfort level. And remember, when you consider the fact that you’re a microinfluencer of sorts, the idea of spreading a message, educating your followers, and providing quality content feels like a service. And we all know that I think selling is a service…or at least can be a service if approached correctly. So tune in now to listen to Shannon and I talk about how to show up authentically and easily so that selling with Instagram doesn’t feel so difficult. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/selling-with-instagram-shannon-mckinstrie/  ______________________________________________ Meet our guest expert, Shannon McKinstrie Shannon McKinstrie is a social media mentor, trainer, and speaker for business owners who want to make an impact and get big results through organic + proven social media strategies. She’s also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur, & co-founder of The Social Squad Society. Learn more about Shannon on her website and follow her on Instagram. If you’re feeling like you don’t know what to post about, sign up to receive 50 fresh content ideas that Shannon curated just for you! Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.Read the detailed show notes at https://erinollila.com/podcast

______________________________________________ Read the show notes and view the full transcript here:  ______________________________________________ Learn more about our guest expert, Akua Nyame-Mensah Akua Nyame-Mensah (www.akuanm.com) is a certified executive and leadership coach (ICF), recognized facilitator, speaker, and host of the Open Door Conversations Podcast (www.akuanm.com/podcast). As a former startup executive, she launched an online platform (Lamudi Ghana) for the first African-based technology unicorn Jumia Group. Akua has had the opportunity to live and work in the U.S., Nigeria, Ghana, Kenya, and South Africa and has consulted in and visited over 30 countries worldwide. In her work, she loves combining 'traditional' coaching approaches with leadership psychology, neuroscience, emotional intelligence research, and spiritual modalities. Akua works with leaders who are juggling a million responsibilities. She helps leaders clarify where they should focus their time and energy daily through her company ANM & Company.   Outside of her coaching and speaking engagements, she is a regular mentor, coach, and judge for various entrepreneurship-focused organizations, including Google for Startups, Arlan's Academy, Founders Institute, Seedstars, African Business Heroes, FemGems, The Coaching Fellowship, and the Google #IamRemarkable initiative. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.Read the detailed show notes at https://erinollila.com/podcast

______________________________________________ Read the show notes and view the full transcript here: ______________________________________________ Learn more about our guest expert, Tania Bhattacharyya Tania is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission. Her superpower is helping overlooked experts gain clarity in their message, confidence in their voice, and the ability to create powerful content that changes hearts and minds.  She consults with a hybrid approach - offering personal brand messaging strategy with coaching to dismantle imposter syndrome.  She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build community, and spark visionary ideas. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.Read the detailed show notes at https://erinollila.com/podcast

______________________________________________ Read the show notes and view the full transcript here: ______________________________________________ Learn more about our guest expert, Louise Brogan Louise Brogan runs a LinkedIn marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way.  Louise is an international speaker, writer and hosts the LinkedIn with Louise Podcast and YouTube channel.  She lives at home with her husband, three children, and an energetic spaniel called Bruce. In 2019, Louise was invited to attend No 10 Downing Street to represent small business and annually attends the House of Lords as one of 12 UK Local Heroes for Business.   In 2021 and 2022, Louise was named a Small Business Britain Champion. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help.Read the detailed show notes at https://erinollila.com/podcast

I'm so excited to have Racheal Cook, business growth strategist and founder of the CEO collective, as a guest expert to talk all things TikTok. Why? Well, she isn't a TikTok strategist. She doesn't offer any social media services in her business, and even better—she hasn't even been using it for a full year in her business. Her value in this series is that she is a small business owner—just like you and me—who decided to experiment with TikTok in her marketing. And the results were incredible. When Racheal noticed that TikTok was beginning to gain more popular attention and other demographics besides young GenZers were using it, she knew she needed to ride the wave and utilize TikTok as part of her marketing efforts. But part of Racheal's experiment on the platform was learning how to become a content creator on TikTok in a way that aligned with her values, goals, and felt good for her business. Just as you'll need to figure out what works best for you. I won't give away all her secrets in this introduction, but let's just say that Rachel approaches TikTok differently than many people. She doesn't perform. In fact, her current approach to creating content on TikTok revolves around batched and prerecorded videos. So, if you're curious about how to become a content creator on TikTok, her approach is one option that may work for you, too. ______________________________________ Read the show notes and view the full transcript here: https://erinollila.com/how-to-become-a-content-creator-on-tiktok ______________________________________ Learn about our guest expert, Racheal Cook As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. Leveraging her 90 Day CEO Operating System, Racheal helps women entrepreneurs design rinse and repeat systems, develop business assets, and level up their leadership to sustainable scale their businesses without burnout. Racheal is a sought after speaker on entrepreneurship, marketing, and productivity featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, Business Insider, Female Entrepreneur Association, and Business Insider. Racheal lives in Richmond, VA with her husband Jameson, three pre-teens, and 3 furbabies - so you'll often find her with a fantasy fiction in one hand and a glass of prosecco in another relaxing on her favorite spot the back porch. Find out more about Racheal and The CEO Collective via her website, and then connect with her on TikTok and Instagram. Read the detailed show notes at https://erinollila.com/podcast

Read the detailed show notes at https://erinollila.com/podcast

Read the detailed show notes at https://erinollila.com/podcast

With all the changes happening over at Twitter in the past year, it can be difficult to know whether or not it’s the right social media platform to use for your business. I’ll start by sharing that I do have a sincere love for Twitter, though I’m worried about its future. I joined in September of 2008; so my relationship with the platform has been consistent for almost 15 years. It’s the place where I do the most direct connecting with my network, instead of simply scrolling and consuming content. Heck, if you want to be active on Twitter, you really need to learn how to Twitter chat in a way that builds connection, because spamming the platform with your sales and services will get you absolutely nowhere. Do I have a clue of what’s in store for Twitter in 2023 (and beyond)? Absolutely not. Will I stay on Twitter as all these changes keep taking place? I honestly don’t know. It’s going to really depend on whether or not the changes made still align with my personal and professional values. But I do hope that the spirit of what Twitter has been in the past 17 years continues somehow, and I think it can be an incredible business tool if used correctly, at least the Twitter that exists as of the time these show notes are published. In this episode of the Talk Copy to Me podcast, writer and PR expert Michelle Garrett joins us to talk all about how she’s built her community on Twitter with the help of Chats, Spaces, and Twitter Communities. You’ll learn how to grow your network and why it’s so important to show up as a human first and a business second, regardless of what social media platform you use. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/how-to-twitter-chat-and-join-twitter-communities-with-michelle-garrett/ ______________________________________________ Meet our guest expert, Michelle Garrett  Michelle Garrett is a PR consultant, writer, and speaker who helps B2B businesses create content, earn media coverage for their brands, and position themselves as thought leaders in their industry. She’s the founder and host of #FreelanceChat on Twitter, a co-host of #PRLunchHour on Twitter Spaces, and a frequent speaker on public relations. Michelle was named among the top ten most influential PR professionals. Learn more about her on her website or connect with her on Twitter and LinkedIn Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin Ollila, SEO website copywriter: Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more Read the detailed show notes at https://erinollila.com/podcast