SummaryIn this episode, Nick Crutchfield and Anthony Pullen conclude the mini-series on bringing brands to life. They discuss the steps after constructing a team, including inventory control and identifying pinch points. They also explore the importance of trade introduction and trade shows in making a brand stick. The conversation then shifts to the significance of national accounts and the impact of e-commerce and off-premise sales. They delve into the knock-on effect and how it can benefit brands. Finally, they share their top hidden spots in Las Vegas.

SummaryIn this episode, host Nick Crutchfield interviews Cecilia Rios Murrieta, owner and creator of Jas, a non-alcoholic beverage brand. Cecilia shares her background in the alcohol industry and how she transitioned to creating non-alcoholic cocktails. They discuss the importance of securing a distributor and raising capital for a startup brand. They also explore the role of trade shows in the industry and the intangible benefits of attending these events. Overall, the conversation highlights the challenges and opportunities in the non-alcoholic beverage space. In this conversation, Cecilia Rios Murrieta discusses the process of building a brand and the importance of starting slow and pacing oneself. She emphasizes the need to make mindful decisions and be strategic in resource allocation. The conversation also touches on the reception of non-alcoholic options in the market, particularly in retail spots, and the potential for growth in the non-alcoholic beverage industry. Cecilia shares information about her brand, Jas, and invites listeners to join the journey and explore their new expressions.TakeawaysTransitioning from the alcohol industry to non-alcoholic beverages requires a shift in mindset and a focus on creating meaningful experiences.When choosing a distributor, consider their infrastructure, reach, and relationships with retailers and buyers.Raising capital for a startup brand can be challenging, but leveraging personal networks and attending trade shows can help connect with potential investors.Trade shows provide an opportunity to connect with industry professionals, gather feedback, and create memorable experiences for consumers.The intangible benefits of trade shows include building relationships, gaining exposure, and receiving real-time feedback on products.

SummaryIn this episode, Nick Crutchfield and Josh Carlos discuss the importance of building the right team and how to put plans into action. They also explore the impact of COVID-19 on team building and the concept of future-proofing the team. In this conversation, Joshua Carlos discusses his approach to building teams for projects and how his past experiences have prepared him for this. He emphasizes the importance of understanding the unique needs of each business and leveraging the expertise of local market experts. Joshua also shares his insights on the significance of hiring a CFO and a supply chain and logistics expert as the first two hires when building a brand. The conversation concludes with Joshua inviting small and medium-sized brands to reach out to him for assistance and mentioning where to find the TaleFeather podcast.TakeawaysBuilding the right team is crucial for the success of a business.It is important to hire people who complement your skills and fill the gaps in your team.Creating a positive and inclusive work environment is essential for team members to feel fulfilled and motivated.The COVID-19 pandemic has highlighted the need for safe spaces and memorable experiences in the hospitality industry.Future-proofing a team involves surrounding yourself with diverse and like-minded individuals who share the same level of professionalism and growth mindset.

SummaryIn this episode, host Nick Crutchfield interviews Amy Schmidt about bringing brands to life. They discuss the importance of cultural phenomena in marketing, choosing the right audience, and selling the brand. Amy shares insights on the first steps in choosing the audience and how to approach the market. They also explore the challenges of launching a new product and how to pivot when things don't go as planned. Amy emphasizes the importance of partnerships and education in the industry, as well as the need to support and uplift minority-owned businesses. Overall, the conversation highlights the key strategies and considerations for successfully bringing brands to life. In this conversation, Amy shares her expertise in marketing and offers valuable insights for startups, scale-ups, and legacy brands. She emphasizes the importance of having marketing conversations and provides support for businesses that are not yet ready to hire a full-time marketing professional. TakeawaysAmy offers marketing support for startups, scale-ups, and legacy brands.Having marketing conversations can help solve early or big problems and turn them into opportunities.Amy can be found on Instagram and LinkedIn for those who want to connect with her.

SummaryIn this episode, Nick discusses the evolution of the non-alcoholic market and the importance of menus in inclusive hospitality. He highlights the expectations for non-alcoholic options and how they open up opportunities for revenue generation. Nick also explores the emergence of low alcohol options and their potential for evolution. Ultimately, the conversation emphasizes the importance of inclusive hospitality and ensuring that everyone feels seen and heard.TakeawaysThe non-alcoholic market is evolving, mirroring the growth of the vegetarian and vegan movements.Menus play a crucial role in conveying the ideas of a restaurant and creating inclusive hospitality.There is an increasing expectation for non-alcoholic options on menus, providing variety and choice for customers.The low alcohol movement is following a similar path as the non-alcoholic movement, offering sessionable alternatives to traditional drinks.

SummaryNoah Villeneuve discusses the rise of the No and Low alcohol movements in the UK and the shift in mindset and acceptance of these beverages. He also talks about the growth of functional beverages and the challenges and opportunities in the UK market. Noah emphasizes the importance of menu visibility and education in bars and the need for training staff on non-alcoholic options. He also highlights the different systems required for various venues and the importance of including non-alcoholic options in their offerings. In this conversation, Nick Crutchfield and Noah Villeneuve discuss various topics related to the hospitality industry. They talk about the importance of education and the different learning styles that should be considered for hospitality professionals. They also discuss the future-proofing of products and the need for quality and sustainability. Noah mentions his new role as a portfolio ambassador for Kore Drinks, a non-alcoholic focused drink sales agency.TakeawaysConsider different learning styles when designing educational programs for hospitality professionals.Future-proofing products requires a focus on quality, transparency, and sustainability.There is a demand for a high-quality non-alcoholic options in the market.Last call songs can evoke strong emotions and create a memorable experience.Noah Villeneuve is the new portfolio ambassador for Kore Drinks, a non-alcoholic focused drink sales agency.Nick Crutchfield hosts the podcast Tail Feather and has a segment called One Good Thing where he shares positive stories every other week.

SummaryWelcome to TaleFeather's 1GT. This bi-weekly add-on podcast aims to provide better and more informed choices in the no and low alcohol consumption categories. The first episode focuses on the importance of reflection during Dry January and the opportunity to pause and think about consumption models. The effects of alcohol on the body are discussed, including improvements in skin, digestion, and overall well-being when reducing consumption. Changing consumption models often coincides with a shift in lifestyle and the adoption of healthier habits. The podcast aims to provide clear and concise information to help listeners make informed choices. It emphasizes that it is not about making people feel guilty or changing how they have fun, but rather offering more options and investing in the community. The episode concludes with gratitude for sponsors and a commitment to shifting consumption models.TakeawaysDry January is a time for reflection and thinking about consumption models.Reducing alcohol consumption can have positive effects on the body, including improved skin and overall well-being.Changing consumption models often leads to a shift in lifestyle and the adoption of healthier habits.TalFeather aims to provide clear and concise information to help listeners make informed choices in the no and low alcohol consumption categories.The podcast is not about making people feel guilty or changing how they have fun, but rather offering more options and investing in the community.

SummaryIn this conversation, Dr. Michael Caldwell discusses the health benefits of reducing and removing alcohol consumption. He highlights the growing trend of adult non-alcoholic beverages in Nashville and the need for education and tools in the medical field. Dr. Caldwell shares personal experiences and the benefits of reducing alcohol consumption, including improved sleep, increased energy, and better skin health. He also discusses the role of Meharry Medical College in promoting the non-alcoholic movement and the School of Global Health's focus on social and behavioral health. The conversation concludes with a discussion on the physiological changes that occur after the removal of alcohol. The conversation explores the importance of taking care of oneself and the benefits of reducing alcohol consumption. It emphasizes the positive impact of exercise and other healthy behaviors on overall health. The discussion also highlights the need for support and medical attention for heavy drinkers. The concept of Dry January is introduced as a personal journey of reducing alcohol consumption. The conversation touches on the societal impact of alcohol and the potential for change in consumption models. The future of alcohol consumption is discussed, including the development of better non-alcoholic options.TakeawaysReducing or removing alcohol consumption can lead to improved sleep, increased energy, and better skin health.The medical community is still catching up with the advancements in the non-alcoholic beverage industry.Meharry Medical College is actively involved in promoting the non-alcoholic movement and educating medical professionals.Alcohol is a risk factor for various health issues, including cancer and heart disease.Removing alcohol from your life can result in weight control, reduced bloating, and improved liver and heart health. Reducing alcohol consumption can lead to improved physical and mental health.Exercise and other healthy behaviors can serve as alternatives to alcohol.Seeking support and medical attention is important for heavy drinkers.Dry January can be a personal journey of reducing alcohol consumption.Societal norms around alcohol consumption can and should change.The future of alcohol consumption includes better non-alcoholic options.