Take Your Shot Podcast
Take Your Shot Podcast
Halle Heather
Take Your Shot Podcast is a business and entrepreneurship podcast for photographers and creative entrepreneurs looking for encouragement on how to scale their photography business. Have you ever wondering how can you go full time as a wedding photographer? Or how to grow a six figure business as a creative entrepreneur? Are you looking for business advice for small business owner? You, my friend, are in the right place. The take your shot podcast covers all topics related to marketing, booking more clients, branding and website strategy, as well as all the important tools you need to scale your business. We also cover mindset and overcoming limiting beliefs. If you're feeling stuck in your business and tired of trying to figure it all out on your own, looking for advice on how to go full-time with your photography business or want all the necessary tips and encouragement on how to scale your photography business, you are in the right place. join us every week and subscribe so you don't miss an episode! My name is Halle Heather and I’m a full-time wedding photographer with an MBA and so being able to combine my knowledge and skills as a photographer along with my passion for business is truly a dream come true. I want to see people succeed in their goals and dreams and I believe there is a place for everyone here. You may also like other similar podcasts such as: The Six Figure Photography Podcast, Passion with Purpose, The Heart and Hustle Podcast, The Business of Photography Podcast, The Beginners Photography Podcast, PhotoBizX, Book More Clients Photography Podcast, Bokeh The Photography Podcast, The Photography Mentor, Best Photography Podcast, The Photography Coach, Photography Business Advice, Photography Business Secrets, How to Film Weddings, and The B&H Photography Podcast.
060 - Closing more consultations with Nikki Rausch
Are you a creative business owner who cringes at the thought of sales? In this episode of the Take Your Shot podcast, I sit down with Nikki Rausch, CEO of Sales Maven, to discuss how you can approach selling in a way that feels natural, authentic, and not pushy. Nikki’s expertise in sales and neurolinguistic programming will help you reframe the sales process into something collaborative and confidence-boosting.In This Episode, We Cover:How to reframe sales as a collaborative process rather than a “convincing game”The 5-Step Selling Staircase framework for successful salesTips for creating a powerful introduction and making the right first impressionHow to ask the right questions during a discovery callPresenting your proposal and closing without feeling awkward or pushyThe concept of inviting clients to work with you, rather than "selling" to themLinks Mentioned:Download Nikki’s Free E-Book: "Closing the Sale" for tips on boosting your confidence during the closing process. Get it hereConnect with Nikki Roush:Sales Maven WebsiteSales Maven PodcastMore From Take Your Shot CollectiveWe're all about supporting and elevating creative business owners, and so along with our weekly business podcast, we have so much more to share with you! Get plugged in, take what you need, and let me know how I can continue to support you in your business!Join our free online communityFree resources and discounts!Coaching opportunities with HalleMore business resourcesDid you find this helpful?If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!Subscribe on Apple PodcastsFollow on SpotifyThank you for tuning in! If you found this conversation helpful, let’s connect on Instagram, where I share more tips and support for creative entrepreneurs like you.Instagram: Take Your Shot CollectiveEpisode Show Notes: https://takeyourshotcollective.com/selling-without-feeling-salesy-insights-from-nikki-rausch/
Oct 7, 2024
41 min
059 - Leveraging Styled Shoots to Network with Katy Murray
Are you looking to build stronger connections in the wedding photography industry? In this episode of the Take Your Shot podcast, I chat with Katy Murray from the Ginger Biz podcast about how to leverage styled shoots to expand your network. Katy shares her journey from photography to becoming a human resources professional and how she has used styled shoots not just to build her portfolio but to create meaningful relationships with other vendors and professionals in the industry.We dive into strategies for hosting styled shoots that go beyond just taking pretty pictures. Katy explains how to use these shoots as a tool for networking and getting your name out there, leading to more opportunities, publications, and real wedding bookings. Whether you're new to styled shoots or looking to enhance your networking game, this episode is packed with actionable insights.Key Takeaways:How to use styled shoots for networking and not just for building a portfolioTips on choosing the right vendors and creating meaningful connectionsThe importance of follow-up and maintaining relationshipsBest practices for coordinating styled shoots and ensuring everyone benefitsFollow Katy Murray:Katy’s Instagram: Ginger BizKaty’s Website: Ginger BizFollow me on InstagramInstagram: Take Your Shot CollectiveMore From Take Your Shot Collective We're all about supporting and elevating creative business owners, and so along with our weekly business podcast we have so much more to share with you! Get plugged in, take what you need, and let me know how I can continue to support you in your business!Join our free online communityFree resources and discounts!Coaching opportunities with HalleMore business resourcesDid you find this helpful? If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!Subscribe on Apple Podcasts Follow on SpotifyEpisode Show Notes: https://takeyourshotcollective.com/how-photographers-can-leveraging-styled-shoots-to-build-their-network/Thank you for tuning in! If this episode was helpful, share it on your story and tag me—I’d love to hear how you’re leveraging styled shoots to network and grow your photography business. Let’s keep the conversation going!
Sep 30, 2024
25 min
058 - Automating and selling out your Mini Sessions
Tips for automating and selling out your mini sessionsAre you thinking about hosting mini sessions this season but unsure how to make them successful? In this episode of the Take Your Shot podcast, I’m diving into all things mini sessions! Whether you love them or feel like you’ve struggled to make them work in the past, I’m sharing practical tips from my own experience to help you succeed.We’ll cover everything from what mini sessions are, how to structure them, marketing strategies, pricing, and even mistakes I’ve made so you can avoid them. I’ll also share ideas for making the booking process easy for both you and your clients, using tools like Dubsado and PickTime to automate the process and deliver an amazing client experience.Key Takeaways:How to define and structure mini sessions for your businessFinding the right pricing sweet spot for your target audienceMarketing strategies, including email lists, social media, and incentivesTools for automating the booking process and delivering galleriesPost-session upselling tips to increase your revenueConnect with me on Instagram:Instagram: Take Your Shot CollectiveTools and resourcesEpisode Show Notes: https://takeyourshotcollective.com/tips-for-automating-and-selling-out-your-mini-sessions/Thank you for tuning in! If you’re hosting mini sessions this year or have questions, reach out to me on Instagram—I’d love to hear your plans and help support you. Don’t forget to subscribe for more tips on running a successful photography business!
Sep 23, 2024
19 min
057 - How cornerstone content plays a role in SEO strategy with Eden Sloboth
Are you struggling to get your website noticed? Have you ever wondered how cornerstone content can boost your SEO strategy and drive qualified traffic to your site? In this episode of the Take Your Shot podcast, I sit down with SEO expert Eden Sloboth, founder of Maven Made Copy, to discuss the importance of cornerstone content in transforming your website's SEO strategy.We dive into what cornerstone content is, how to choose the right topics, and why it’s a game-changer for improving search engine rankings. Eden shares practical tips for structuring your cornerstone posts, optimizing for keywords, and maintaining fresh, updated content to keep Google interested.Key Takeaways:What cornerstone content is and how it can transform your websiteHow to choose the right cornerstone topics for your businessThe SEO advantages of cornerstone content in ranking for more keywordsTips for structuring and updating your cornerstone blog postsTools for keyword research and practical steps to get startedConnect with Eden Sloboth:Eden’s Website: Maven Made CopyEden’s Instagram: @mavenmadecopyResources Mentioned:Download Eden’s free blogging template hereGet your free SEO Ebook hereAccess the brand audit workbook hereFollow me on Instagram:Instagram: Take Your Shot CollectiveMore From Take Your Shot Collective We're all about supporting and elevating creative business owners, and so along with our weekly business podcast we have so much more to share with you! Get plugged in, take what you need, and let me know how I can continue to support you in your business!Join our free online communityFree resources and discounts!Coaching opportunities with HalleMore business resourcesDid you find this helpful? If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!Subscribe on Apple Podcasts Follow on SpotifyEpisode Show Notes: https://takeyourshotcollective.com/how-cornerstone-content-plays-a-role-in-seo-strategy-with-eden-sloboth/
Sep 16, 2024
23 min
056- Leveraging Email Marketing to Grow Your Photography Business with Kendra Swalls
Are you looking to grow your photography business and connect with clients on a deeper level? In this episode of the Take Your Shot podcast, I chat with Kendra Swalls, a marketing expert, photographer, and host of the Girl Means Business podcast. Kendra shares her insights on how photographers can effectively use email marketing to build strong client relationships, increase bookings, and create a sustainable business model.We dive into why email marketing is a foundational strategy that every photographer should embrace. Kendra talks about common misconceptions, the importance of nurturing your email list, and practical tips on creating lead magnets that attract your ideal clients. She also covers how to segment your audience, craft engaging emails, and leverage automations to save time and maintain consistent communication.Key Takeaways:The importance of building an email list from the start of your businessHow to create lead magnets that appeal to your ideal clientsStrategies for nurturing your email list and turning subscribers into loyal customersTools and platforms for building and managing your email marketingConnect with Kendra Swalls:Kendra’s Instagram: Girl Means BusinessKendra’s Website: Girl Means BusinessLooking to grow your business even more? Check out my business resources page:Take Your Shot Collective Business ResourcesInterested in 1:1 coaching to take your photography business to the next level? Learn more here:1:1 Coaching with HalleJOIN US IN ARIZONA for our next workshop!!!Apply to the workshop! Use code “TYS600” to get an additional $600 off!Link to ApplyFollow me on InstagramInstagram: Take Your Shot Collective
Sep 9, 2024
31 min
055 - Scaling and Outsourcing with Christi Johnson
Are you struggling with wearing too many hats in your business? Have you ever wondered how to effectively scale and outsource to free up your time? In today's episode, we chat with Christi Johnson, a business strategist for creative entrepreneurs, about how to identify what tasks to outsource and the key steps to scale your business. Christi shares her journey from wedding photography to business strategy and offers practical advice on growing your email list, conducting market research, and executing successful launches.Learn More from Christi:Website: christijohnsoncreative.comInstagram:  https://instagram.com/christijohnsoncreativeEPISODE SHOW NOTES: https://takeyourshotcollective.com/scaling-and-outsourcing-for-creative-entrepreneurs-with-christi-johnson/Stay Connected:Join our free online communityMore resources here
Sep 2, 2024
33 min
054 - When to raise or lower your photography prices
Are you a wedding photographer wondering if it’s time to adjust your pricing? In this episode of the Take Your Shot podcast, I dive into the ins and outs of photography pricing—specifically when to raise your rates and when you might need to lower them. With the wedding photography market constantly shifting, it's crucial to evaluate your current pricing strategy to ensure it aligns with your business goals.I discuss key indicators that it might be time to raise your prices, such as booking weddings too quickly, experiencing increased demand, or recognizing the investments you've made in your photography business. On the other hand, I also cover scenarios where lowering your photography prices might be the right move, such as entering a new market or adapting to changes in your target audience’s needs.This episode is packed with practical advice for wedding photographers on how to evaluate and adjust their pricing strategy. Whether you're overwhelmed by too many bookings or struggling to book weddings at the right price, this episode will help you find that sweet spot.Key Takeaways:How to recognize when it’s time to raise your wedding photography pricesSituations where lowering your photography pricing might make senseThe importance of understanding your market and ideal wedding clientsStrategies for adjusting your prices without devaluing your workJOIN US IN ARIZONA for our next workshop!!!We’re hosting an in-person, 5-day workshop in Scottsdale Arizona where we will be kicking off 2025 with incredible community, business coaching, and some content shoots! Join us January 5-9 for our next Take Your Shot Workshop! Link to ApplyResources:Free Business Resources to help you scale your wedding photography businessConnect with Halle on Instagram @takeyourshotcollectiveEPISODE SHOW NOTES: https://takeyourshotcollective.com/when-to-raise-or-lower-your-photography-prices-a-guide-for-wedding-photographers/Thank you for tuning in! If this episode was helpful, share it on your instagram story and tag me—I’d love to hear how you’re navigating your wedding photography pricing strategy. Let’s keep the conversation going!
Aug 26, 2024
28 min
053 - 5 Mistakes That Are Costing You in Your Business with Sandra Henderson
Are you struggling with inefficiencies in your business? Have you ever wondered how to streamline your processes to save time and money? In this episode, we chat with Sandra Henderson, a photographer and systems strategist, about five common mistakes business owners make and how to avoid them. Sandra shares insights on improving client communication, automating processes, and simplifying workflows. Tune in to learn actionable tips that can help you enhance client satisfaction and boost your business efficiency.Learn from Sandra:Sandra Henderson is a systems strategist, HoneyBook Educator, photographer, and host of the Keeping It Candid podcast. As a neurodivergent entrepreneur who navigates chronic illness life, she takes a unique approach to utilizing systems, workflows, and automations to help her run two different businesses while still being able to give her mind and body what they need. Her goal is to use that same approach to help photographers and wedding pros create strategic systems for their businesses so they can continue to thrive no matter what life throws their way.Sandra’s Instagram: Life is Beautiful London | Simply Sandra YvonneSandra’s Masterclass: https://simplysandrayvonne.ca/masterclass Additional resources:Join our free online communityApply for 1:1 coaching with HalleMore resources here
Aug 19, 2024
31 min
052 - Celebrating One Year and Lessons Learned
We've reached a major milestone—one year of Take Your Shot Podcast! In this ONE YEAR episode, I reflect on the past year, sharing the valuable lessons learned and the challenges overcome. From navigating unexpected roadblocks to embracing imperfection, this past year has been such an impactful one and it’s been so fun to see the fruits of the hard work. So,  whether you've been with us from the start or are just joining today for the first time, thank you for being part of this community.More From Take Your Shot Collective We're all about supporting and elevating creative business owners, and so along with our weekly business podcast we have so much more to share with you! Get plugged in, take what you need, and let me know how I can continue to support you in your business!Join our free online communityFree resources and discounts!Coaching opportunities with HalleMore business resourcesDid you find this helpful? If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!Subscribe on Apple Podcasts Follow on SpotifySay hi on InstagramInstagram: Take Your Shot CollectiveEPISODE SHOW NOTES: https://takeyourshotcollective.com/celebrating-one-year-of-take-your-shot-reflecting-on-lessons-learned/It’s time to take your shot - let’s do this!
Aug 12, 2024
19 min
051 - Workshop wins with past attendee, Madison Gardiner
Are you considering joining our next workshop but unsure if it's the right fit? In this episode, I sit down with Madison Gardiner, a full-time photographer from South Dakota and a past attendee of our Take Your Shot workshop. Madison shares her experiences and the valuable lessons she learned from participating in the workshop, held in Joshua Tree last year.Throughout our conversation, Madison highlights how the workshop exceeded her expectations, not just in terms of education but also in creating lasting connections with fellow photographers. She shares how the community aspect helped her feel less isolated in her business journey. She also discusses the practical benefits of the workshop, such as increased bookings and a clearer understanding of her ideal client. In our conversation, Madison reflects on the importance of investing in education and stepping out of her comfort zone to grow her business. Her advice for those on the fence about attending? "Just do it." The insights and community you'll gain are invaluable.Want to connect with Madison and ask more? Find her here!EPISODE SHOW NOTES: https://takeyourshotcollective.com/workshop-wins-with-past-attendee-madison-gardiner/More From Take Your Shot Collective We're all about supporting and elevating creative business owners, and so along with our weekly business podcast we have so much more to share with you! Get plugged in, take what you need, and let me know how I can continue to support you in your business!Join our free online communityFree resources and discounts!Coaching opportunities with HalleMore business resourcesDid you find this helpful? If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!Subscribe on Apple Podcasts Follow on Spotify
Aug 5, 2024
19 min
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